Writing well is more about psychology than grammar.
5. Avoid Adverbs
Adverbs are words that modify a verb.
They often end with -ly.
For example: "I told to her loudly"
But a better way of saying it: "I screamed at her"
Why?
It's more descriptive, less repetitive, and cuts the extra word.
6. Use Right-Branching Sentences
Clear writers start sentences with a subject and verb.
Like I just did it.
This helps readers understand the main point first and fill in smaller details as they finish the sentence.
7. Create an Avatar
Your writing instantly improves when you write for one person.
Create an avatar of who you want to help.
Figure out their:
• Fears
• Desires
• Lifestyle
• Characteristics
When you write for that one person you'll get 10x more engagement.
8. Remove Clutter
Make your writing show, not tell.
Don't say: "I might add".
Add it.
Don't say: "Interestingly enough".
Make it interesting.
If your words don't clarify, cut them.
9. Write About One Idea at a Time
We live in the era of 30-second TikToks and 10-second ads.
You'll lose readers if you express more than one idea per sentence.
Keep it simple.
10. Use The 1-3-2 Rule
Put your best content at the beginning and end of your sentences and paragraphs.
Hook the reader → keep them reading → leave them wanting more → repeat.
You're competing for attention, so readers have to know what's in it for them fast.
To summarize how to write well:
1. Write like a 5th grader 2. Use "You" and "Your" 3. Use active voice 4. Study psychology 5. Avoid adverbs 6. Use right-branching sentences 7. Create an avatar 8. Remove clutter 9. Write about one idea at a time 10. Use the 1-3-2 rule
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