The Algo doesn't hate you.

You just don't write good tweets.

(Today we're going to fix that.)

\\THREAD//
I've ghost-written tweets that have had thousands of likes.

And gained clients thousands of profile clicks and followers.

Here are 9 tricks from my toolbox that will 10x your tweets right now.

(All these results are from sub-10k accounts btw.)
Hook the reader.

If the first line doesn't hook them, they're not going to read the tweet. They'll just skip to the next one. Make it irresistible by starting with questions, numbers or unfinished thoughts.
Simplify everything.

People are not on Twitter for deep thought. They're scrolling and half paying attention. The simpler your language, the better. So Remove jargon and long words. Simplify your sentences.
Focus your point.

The most important tweet writing tip I can give: Only make one point per tweet. (Even on a list. Think about it.) Try to make more than one point and you'll fail to make either. It's like trying to run in two directions at once. You fall over.
Relate to your audience.

Are you tweeting about something that makes sense to you? Or to your audience? Relate it to THEM. They're the ones that matter. You win Twitter when people read your tweet and think: "Hey, that's me".
Make it flow.

Every line should draw you on, every phrase should lead to the next. It should be impossible to start the tweet and not get to the end. Don't let any clumsy words interrupt the flow. Read it out loud if you have to so you see any sticking points.
Hit it home.

Get rid of nuance. Nuance sucks on Twitter. There are exceptions to this rule, but see how qualifying that just killed the tweet? Nuance across the timeline, not in the tweet. Hit one point, hit it hard. Short, strong words. Drive it home.
Remove mistakes.

Typos can increase your engagement when the "akshully" guys come out to correct you. But many big accounts won't share a tweet with a mistake in it. Especially not the ones that just look dumb like confusing less/fewer. Take a second to proofread.
Use concrete language

You want to spark imagination. So use language that makes it easy to picture. Say Starbucks instead of coffee, McDonald's instead of fast food, Netflix instead of TV. You get the idea. Make it easy to picture.
Make it sing.

There's no way to learn this but practice. Use rhetorical tricks and flourishes, develop an ear for what works. Learn from the best. You want your tweets to be more than momentary soundbites and have a rhythm and a beauty to them that makes people remember.
If you want to see this toolkit in action, join us for a 30 day mentorship with @creation247, @saveyoursons, @waronweakness and myself here:

gumroad.com/a/266204275/oB… #aff

We will teach you everything we know about Twitter (and even write your tweets for you).
Oh, I didn't even mention.

If you buy through my affiliate link there, I will personally analyse your last month of tweets using this framework.

You'll get a written breakdown of the key things you can improve AND I'll even rewrite some for you.

10x your impact, easy.

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More from @getpaidwrite

7 Sep
Writing well will 10x your success in any career.

But you wasted 18 years at school listening to English teachers preach rules that don't work in the real world.

Here's all the things they should have taught you (but didn't)

//Thread//
Be direct.

There are no word counts in real life. Good writing is clear. Good writing is concise. Good writing uses as few words as necessary. Ditch the filler, adverbs, prepositions, and fluff. Say what you mean. Say it well.
Vary word length.

School teaches you to use the long words. Twitter teaches you to use the short ones. Instead, use the right ones. Sometimes, the long word is the best. Sometimes, the short one is. Think about the precise meaning and emotion you want. What is the best word?
Read 11 tweets
17 Aug
17 traits of the world’s most successful writers

(A thread on becoming a fantastic writer)
Before we dive in, these threads take a while to write.

I'd appreciate it if you hit the retweet button on the first tweet 👆

That way they reach more people.

Now, on with the thread...
1. Direct.

Do not ramble.

Some writers are in love with the sound of their own words and it's a slog to get through as a reader. You can do better.

Get rid of filler, focus on saying what you need to in the most direct way.
Read 19 tweets
10 Aug
Stories are 1,000x more persuasive than facts.

But how do you get better at storytelling?

==THREAD==
1. Collect stories

Every time you hear a good story, write it down.

Memorise it and add it to your repertoire.

Look at WHY you found it so engaging.

- How did they hook you?
- How did they keep you?
- How did they end it?

(Standup comedians are great for this.)
2. Practice stories

Stop reading content about storytelling.

And just tell some stories.

Tell your kids about a dragon.
Tell your spouse about your day.
Tell your friend what happened at the shop.

Make your next tweet a story, or write a few out.

Practice...
Read 9 tweets
27 Jul
The 4 stages you need to create ANYTHING.

Miss these and you'll always be a consumer.

\\THREAD//
1. Consume everything

The first step in creativity is consumption.

Consume:
- Podcasts
- Interviews
- Music
- Novels
- Poetry

Pick the very best, and cram it all in.

You need raw material to work with
2. Do nothing

That's it. Nada.

Take a break, go on holiday, have a bath, go for a walk.

Just do nothing. Let your subconscious mind do the work.

Trust me.

(P.s. regular exercise helps with this one)
Read 7 tweets
13 Apr
Do you want to make money online?

Then you need to write well.

6 Rules from legendary author George Orwell to help you write better.

\\THREAD//
0. George Orwell

For people who have been living under a rock

Orwell was the writer behind 1984, Animal Farm, and Homage to Catalonia.

He was once reported to MI5 for dressing "in a bohemian fashion".

And he was once given a gun by Hemingway.

Long story.
1. Avoid Cliché

"Never use a metaphor, simile, or other figure of speech which you are used to seeing in print."

Clichés are lazy and annoying, which can throw off your reader.

Avoid them like the plague.

(See? Annoying.)
Read 10 tweets
23 Feb
Writing isn't good enough.

You have to write well.

5 ways to develop a writing style that sings.

\\ THREAD // Image
#1 Soul

A pig in a dress is still a pig.

Before thinking about how to say it, find something worth saying.

If you want to move beyond shallow content, you have to dig deep.

There are no hacks or tricks for this.

Read. Rest. Rediscover.
A practical step to developing soul:

Bin your self-help books and your how-to manuals.

Pick up a great work of literature:
- Dostoyevsky
- Tolstoy
- Dumas

Or a collection of poetry:
- Wordsworth
- Herbert
- Milton

It’ll do you more good than Atomic Habits in the long run.
Read 12 tweets

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