A Netflix user will browse the app for 90 seconds and leave if they find nothing.
Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user will look at one for only 1.8 seconds, so NFLX spends huge to optimize them.
Here's a breakdown🧵
1/ Spoiler alert: humans are visual animals.
Our eyes move 3-4x per second to process information and we can analyze an image in as little as 13 milliseconds.
2/ In 2014, Netflix consumer research showed that thumbnail artwork:
◻️ is "the biggest influencer...to watch content"
◻️ is the focus of 82% of browsing time
A user looks at one for only 1.8 seconds. If they can't find Netflix content in 90 seconds, they'll leave the app.
I interviewed Peter Diamandis, the founder of XPRIZE who's worked with (and studied) the likes of Elon Musk, Larry Page, Ray Kurzweil and Jeff Bezos.
Here are 5 mindset frameworks he believes any entrepreneur can learn from.
THREAD 🧵
0/ For Peter, mindset is an entrepreneur's most important asset:
"I posit that if you took away all of their money and all their technology, but you kept their mindset, they would regain a tremendous amount of success."
1/ FIRST-PRINCIPLES THINKING (Musk)
A mode of inquiry borrowed from physics, where you drill down to the fundamental truths of a problem and then draw conclusions.