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Trung Phan 🇨🇦

@TrungTPhan

6 Oct

A Netflix user will browse the app for 90 seconds and leave if they find nothing.

Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user will look at one for only 1.8 seconds, so NFLX spends huge to optimize them.

Here's a breakdown🧵

1/ Spoiler alert: humans are visual animals.

Our eyes move 3-4x per second to process information and we can analyze an image in as little as 13 milliseconds.

2/ In 2014, Netflix consumer research showed that thumbnail artwork:

◻️ is "the biggest influencer...to watch content"
◻️ is the focus of 82% of browsing time

A user looks at one for only 1.8 seconds. If they can't find Netflix content in 90 seconds, they'll leave the app.

Read 23 tweets

Trung Phan 🇨🇦

@TrungTPhan

5 Oct

We need to talk about how Italy is the only country in the world where more people are searching for “calamari” than “Squid Game”

https://twitter.com/trungtphan/status/1442149758517219331

Anyways, y’all should read this

https://twitter.com/trungtphan/status/1442149758517219331

More generally, “air fryer calamari” is blowing up lol

Read 4 tweets

Trung Phan 🇨🇦

@TrungTPhan

4 Oct

Uber has no cars
Airbnb has no real estate
Ozy Media has no audience

This is the new economy

https://twitter.com/cokedupoptions/status/1440391051114520579

H/T to John W. Rich for inspiration

https://twitter.com/cokedupoptions/status/1440391051114520579

Anyways, join 500m listeners** and listen to the NIA podcast for more hot takes.

**ᴛʜɪꜱ ᴄʟᴀɪᴍ ʜᴀꜱ ɴᴏᴛ ʙᴇᴇɴ ɪɴᴅᴇᴘᴇɴᴅᴇɴᴛʟʏ ᴠᴇʀɪꜰɪᴇᴅ ᴏᴜᴛꜱɪᴅᴇ ᴏꜰ ᴀɴ ᴇxᴄᴇʟ ꜰᴏʀᴇᴄᴀꜱᴛ ɪ ᴍᴀᴅᴇ 5 ᴍɪɴᴜᴛᴇꜱ ᴀɢᴏ.

🔗 open.spotify.com/show/0Pogh5lcy…

Read 4 tweets

Trung Phan 🇨🇦

@TrungTPhan

3 Oct

This is def my fave Hacker News post: "Name one idea that changed your life".

Here are 11 gold answers 🧵

1/ The limits of being "right"

2/ Premature optimization is the root of all evil

Read 15 tweets

Trung Phan 🇨🇦

@TrungTPhan

30 Sep

I interviewed Peter Diamandis, the founder of XPRIZE who's worked with (and studied) the likes of Elon Musk, Larry Page, Ray Kurzweil and Jeff Bezos.

Here are 5 mindset frameworks he believes any entrepreneur can learn from.

THREAD 🧵

0/ For Peter, mindset is an entrepreneur's most important asset:

"I posit that if you took away all of their money and all their technology, but you kept their mindset, they would regain a tremendous amount of success."

1/ FIRST-PRINCIPLES THINKING (Musk)

A mode of inquiry borrowed from physics, where you drill down to the fundamental truths of a problem and then draw conclusions.

Read 8 tweets

Trung Phan 🇨🇦

@TrungTPhan

26 Sep

Italy's richest person is Giovanni Ferrero

The origin of his wealth: Nutella, a hazelnut treat his grandfather created due to WWII chocolate shortages.

Since then, the Ferrero family has created a $35B empire by inventing many of our favourite sweets.

Here’s their story🧵

1/ Officially known as the Ferrero Group, the private Italian firm employs 34k+ people and runs 30+ plants globally.

It does $14B of sales a year with Nutella accounting for 1/5 of the total (~$3B).

The confectionary empire includes Kinder, Ferrero Rocer, Tic Tac and Mon Ami.

2/ The OG Nutella was invented in 1806 during the Napoleonic Wars.

The famed French general started a continental blockade against his seafaring foes in UK, leading to a cocoa shortage across Europe.

In response, Italian chefs used ground hazelnut to stretch their chocolate...

Read 24 tweets

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