Old Business, low/new & simple tech, industries & niches that are ready for innovation to break monopolies and save FX
1) Hardware supplies
2) Medical Test/Test Pricing-transparency
3) Comparative/List pricing Services
4) Consumables/Bread Basket Pricing
1) Hardware supplies
2) Medical Test/Test Pricing-transparency
3) Comparative/List pricing Services
4) Consumables/Bread Basket Pricing
1)The hardware space in PK operates on a the investment, import and master distribution of the few. A dozen key agents who control and monopolise the industry. How you ask? They control the supply from import to price fixing to distribution and retail. It is the game of the few
At its core,the importer imports,does dodgy stuff to evade duties,as we barely make any hardware tools, nails, pipes,connectors etc.Most of this money leaves the shore via "hawala" or most of it is under invoiced when paid with banking channels. Or both.
Product lands, gets cleared, every ones on the take. It then goes to distribution controlled by a few, down to hardware stores that are generationally also controlled along biradri lines, when we the last time you met a 20 year old that got into the trade in Kohat for example?
So how has this worked for generations?
Strategy 1
Agent 1, imports say nails.
They price the nails at 100 PKR
Same nails are boxed and packed in 3 brand names all for 100 PKR.
Where ever the consumer goes that size/type of nail is 100 across brands. It's the same product.
Strategy 1
Agent 1, imports say nails.
They price the nails at 100 PKR
Same nails are boxed and packed in 3 brand names all for 100 PKR.
Where ever the consumer goes that size/type of nail is 100 across brands. It's the same product.
Strategy 2
Same nail packaged across 10 packages of varying price points distributed by destination.
Same product since sku/origin unknown retails from 70-100 PKR depending where you buy it and which branded box you get.
Winner=Importer/Distributor and retailer
Looser=Consumer
Same nail packaged across 10 packages of varying price points distributed by destination.
Same product since sku/origin unknown retails from 70-100 PKR depending where you buy it and which branded box you get.
Winner=Importer/Distributor and retailer
Looser=Consumer
The idea is how do we break the monopolistic control.
1) You make a website and list SKUs and price
2) You try to either self import & open a retail store your self
3) You try to work on policy reform related to combatting under invoicing
4)You give up &hope some one else does it
1) You make a website and list SKUs and price
2) You try to either self import & open a retail store your self
3) You try to work on policy reform related to combatting under invoicing
4)You give up &hope some one else does it
The most common scam when you walk in to a hardware store is being shown an MSRP List, a print out.Let's say I recently had the time to stop in at 5 locations city wide. Zeroed in on the same product got shown same MSRP Sheet, all with variable price. Same creator,given the feels
Moral of the story,every ones in on it, till there is a central location to do comparisons on price, quality & type, it will be very difficult for the consumer to win, the consumer has no visibility and doesn't know about quality differentiation because of information disparity
2)Medical Test/Test Pricing-transparency. There is no comprehensive list of tests available nationally by location or price or facility.
A)First step is to get a cheat sheet built for most common type of medical test and procedures.
B)Location data
C)Affiliate network/referrals
A)First step is to get a cheat sheet built for most common type of medical test and procedures.
B)Location data
C)Affiliate network/referrals
The same blood work can cost different at different locations . The same eye exam can be multi layered price, the same dental exam too. We need to start small
1) Build a data base of tests
2) Add pricing info
3) Add locations
4) Build an affiliate network
5) Reduce price burden
1) Build a data base of tests
2) Add pricing info
3) Add locations
4) Build an affiliate network
5) Reduce price burden
This is a winning combination so people know what they will be out of pocket, over time insurance and other items can be built in. But today the need is a yellow pages of medical tests and price so the common man knows what they are on the hook for vs being misled
3)Comparative/List pricing Services for any niche you can think of that has the similar disingenuous practices of market manipulation in the hands of a few. Think it and build it. Where ever you can bring information as an equalise and enable consumers to win, you will win 2
4) Consumables/Bread Basket Pricing. Given the inflationary pressures on the country and lack of pricing transparency on common consumables there needs to be a national 3rd party data base of most consumer goods if not all. A good starting position would be to start small.
The price of daily use items
1) Atta
2) Daal
3) Rice
4) Vegetables
5) Milk
6) Meat/Poultry
7) Chai Patti
8) Maslas
9) Mid term to FMCG /CPG pricing nationally
10) White goods (long term)
1) Atta
2) Daal
3) Rice
4) Vegetables
5) Milk
6) Meat/Poultry
7) Chai Patti
8) Maslas
9) Mid term to FMCG /CPG pricing nationally
10) White goods (long term)
Pricing transparency brings competition, breaks monopolies. Gives people fair market access and enables and accelerates new industries, verticals and potential new businesses. Whilst we are busy with fintechs and disrupting the middleman, we need to take a view on adjacent spaces
These are niches with deep potential to unlock value without deep VC Pockets. Data offsets a host of burden that the consumer has to bear today. Be in serving up that data so people can make informed choices. @raza_matin @rebootdude @jehan_ara @Huk06 @babushka99 @TalhaIzhar
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