I had an opportunity to spend some time with Steve Jobs towards the end of his life. Over the course of a handful of meetings, he said many things I still remember. He was ruthless, decisive, rude, charming, gracious - sometimes all in the same breath! Here's a few stories:
Steve came to our office a few months before launching the App Store to pitch us on building a native Facebook app for iOS. I asked for marketing in return for our engineering investment, which Steve flatly rejected. But he did agree to have us on stage at their launch event...
Our best mobile engineer spent several months building an app to be ready for Apple's big reveal. The week prior to launch, Apple asked guest speakers to perform a dry run, after which Steve summarily canceled our appearance. He didn't like our presentation, and that was that.
I saw Steve shortly after I had signed a strategic partnership with Microsoft. We feared Google would eventually try to crush us (which turned out to be right) and formed an enemy-of-my-enemy alliance. Steve looked at us quizzically and said "You know Microsoft is evil, right?"
Steve once complained to us that Google had forced him to build Apple Maps: "I don't want to build maps, but Google won't put turn-by-turn directions on iOS, only on Android." Given our own concerns about Google, we developed another enemy-of-my-enemy alliance with Apple.
As the companies grew closer, Steve approached us about integrating FB's social graph into iOS. We spent many months negotiating. At one point Apple's team grew frustrated with us and wanted to work with Twitter, but Steve said "I don't like Twitter. Nobody I know uses Twitter."
I was taken aback once when Steve came to our office. He was skinny and his face was gaunt. As we sat in Zuck's 4th-story conference room with views of Stanford / Palo Alto, Steve kicked his feet up on the table, looked out the window and said wistfully "I just love this view."
Our final meeting was right before Steve died. He kept us waiting for 2 hours and finally arrived looking very frail. He apologized for being late, he had been receiving medical treatment. It occurred to me Steve had dragged his dying body into the office that day to see Zuck.
Our goal in that meeting was to convince Apple to let us build an HTML5 platform inside our app (this is still being discussed!). Zuck pitched hard for 30 minutes, after which Steve just looked at him and said "No, we won't allow you to build a platform on top of our platform."
Then Steve kicked his feet up on the table and told stories for hours. Zuck must have reminded Steve of himself 30 years earlier - another college drop-out founder on the cusp of redefining Silicon Valley. I suspect this is why Steve took Zuck under his wing in his final years.
Towards the end of the meeting, Steve talked about Apple's roadmap, something he never did with anyone outside his inner circle. He said they thought about building a TV but decided against it. Then he looked at us with a twinkle and said "Apple could build a really great car."
The night Steve died, my wife and I grabbed our kids and drove a half mile to his house in Palo Alto where we stood outside with dozens of other neighbors. It felt right to be there and pay our respects to this visionary who had died too soon. I felt lucky to have known him.
PS - Steve Jobs gave a tremendous commencement address at Stanford in 2005. It's a great reminder to be courageous, savor life and confront death. All the more poignant after his cancer relapsed a few years later.

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More from @DanRose999

17 Sep
My first job after college was a bit different than most Harvard graduates. I went to work for a small company called Life Mastery that taught personal growth seminars, taught by a charismatic leader named Rick Mercer. Here's what I learned over those 2 years:
Rick had previously owned a financial advisory firm where my parents had been clients. My folks were intrigued when Rick announced he was selling the firm and would start teaching seminars. They offered to send me to one of his programs (as a guinea pig :) while I was in college.
Life Mastery was similar to Tony Robbins, EST, LifeSpring and other personal growth seminars that were popular at that time. Like many college students, I was searching for deeper meaning in my life, and so I decided to give it a shot.
Read 13 tweets
26 Aug
My wife Allison and I celebrated our 25th wedding anniversary this week. We were married at 24 yrs old and had our first child at 25, so I've been married with kids for half my life. Here are some reflections on being a husband and father while building my career.
I started business school when our oldest son was 6 months old. All of my classmates were partying while I was changing diapers. We couldn't afford a babysitter, but my schedule did allow me to be home a lot. I also set my classes to start at 11am so I could help with night duty.
One of the reasons I dropped out of b-school after one year was because I had a kid - Allison and I were both itching to get on with our lives. Dropping out to join Amazon full-time was one of the best decisions of my career, and I wouldn't have done it without her encouragement.
Read 14 tweets
3 Aug
In 2006 I fumbled an initial job offer from Facebook. It was nearly the biggest mistake of my career. Here's what happened:
I was working on the Kindle team at Amazon in Fall '05 when my friend and mentor Owen van Natta first tried to recruit me to Facebook. Mark Zuckerberg had recently promoted him from VP of Business Development to COO. The BD role was open and Owen encouraged me to interview for it
I was living in West Seattle with my wife and 3 young kids. Amazon was rising from the ashes of the dotcom bust and I was working with Jeff Bezos on a secret project. Facebook was barely a year old and Zuck had just reached legal drinking age. I told Owen I couldn't leave Amazon.
Read 23 tweets
5 Jul
One of the most important things I learned from Jeff Bezos was to develop a bias for action. He wasn't always right, but he was always ready to act (and he was right much more than wrong). Like the time we were flying to Chicago and nearly wound up in Paris. Here's what happened:
In 2004, I joined Steve Kessel's newly formed digital team to incubate the Kindle. This was Amazon's first hardware project, a somewhat daunting initiative for a retailer. Jeff had met the CEO of Motorola who invited him to Chicago for a tour and meetings, and he brought us along
Steve brought me + 2 other people from the team, we got on Jeff's plane in Seattle. Jeff was fired up from the start, posing strategy questions & brainstorming our approach to hardware, software and content (my job). He had us captive for 4 hours and didn't waste a second.
Read 9 tweets
12 Jun
In my experience the best founders develop a fighter mentality. Mark Zuckerberg was a fighter, and without that mentality Facebook would never have achieved its full potential. Here’s what I saw over 13 years working for Zuck:
One of Mark’s first big fights was with his own board + exec team. They tried to convince him to sell the company to Yahoo for $1B in '06. At the time FB had 5M users (all college) and was 2 yrs old. At the age of 22, Mark stood to gain $300M personally. How could he say no?
Everyone told Mark to sell. Friends said he'd be crazy to pass up $1B. His management team wanted an exit. His board put pressure on him. But Mark knew something they didn’t – FB was on the cusp of launching new products that would completely change the trajectory of the company.
Read 16 tweets
23 May
Important lessons in your career can come from brief interactions with effective leaders. I had one of those interactions with Charlie Bell at Amazon 20 years years ago, and I've never forgotten it. Here's what happened:
I was a middle manager in Amazon's retail business and Charlie was a vp of engineering (on his way to svp and co-founder of AWS). We were working on something urgent, I don't even remember what it was. But I remember Jeff Bezos was not happy with me.
I ran into Charlie at the company picnic. I pulled him aside and said "we need to do something right away because Jeff is pissed." He looked me in the eyes and said "let's forget about Jeff for a minute, what's the right thing to do here?"
Read 12 tweets

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