Most journalists aren’t scientists & engineers. Most scientists & engineers aren’t journalists. Too often the details, nuances & solutions are lost in popular culture in favor of a click-bait doomsday narrative.
TL;DR Stop headlining climate stories w the phrase “End Times”
TL;DR Stop headlining climate stories w the phrase “End Times”
Consider: For every headline you see about the extreme storms, droughts, fires, floods & famines approaching (they are), how many pieces catch your attention on the ways agriculture is already changing, the impact of limiting food waste or why land use matters here & now? /2
Most headlines you see aren’t even composed by the journalist who penned the piece. They’re written separately to sound as shocking, counterintuitive or mysterious as possible bc the point is to get you to click. In part, it’s driven by advertising.
The incentives are wrong. /3
The incentives are wrong. /3
Anyone can call themselves a 'science communicator,' but it doesn't mean they have training in science, journalism or storytelling.
On complex topics, esp those that require systems thinking like climate change, we need experts shaping the narrative. /4
On complex topics, esp those that require systems thinking like climate change, we need experts shaping the narrative. /4
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