My last comment about that candidate with the good ad everyone is sharing…
In 2018 and 2020 we repeatedly rushed in super early to back candidates we knew nothing about in districts we didn’t understand.
We poured a lot of money into candidates we liked from early ads.
1/
In 2018 and 2020 we repeatedly rushed in super early to back candidates we knew nothing about in districts we didn’t understand.
We poured a lot of money into candidates we liked from early ads.
1/
As a result, we ended up:
1) Backing some of the wrong horses - and losing where we might have won with a different candidate.
2) Over-funding some campaigns while others could have used the money.
2/
1) Backing some of the wrong horses - and losing where we might have won with a different candidate.
2) Over-funding some campaigns while others could have used the money.
2/
The midterms are a year away.
We can’t afford to back the wrong horses or misspend this time.
We also can’t afford to pour excess time, money or attention into races that are entirely out of reach.
3/
We can’t afford to back the wrong horses or misspend this time.
We also can’t afford to pour excess time, money or attention into races that are entirely out of reach.
3/
There are going to be a lot of good ads for candidates. A bunch of them will go viral.
This time around, we need to learn from the last couple cycles.
I don’t think any of our early national crushes won. Can’t think of a candidate who had a viral first ad who won…
4/
This time around, we need to learn from the last couple cycles.
I don’t think any of our early national crushes won. Can’t think of a candidate who had a viral first ad who won…
4/
We have to be a bit more measured this time - especially we blue staters who just LOVE red state candidates who fit in with us more than their districts.
This time, we need to take more direction from people who know the district, race and candidates.
5/
This time, we need to take more direction from people who know the district, race and candidates.
5/
Great ads are energizing. There will be plenty.
They are like profiles on dating sites though.
We oughta get through a date or two at least before falling in love.
No chasing early crushes this time. We did that. It didn’t work. Now we know.
//
They are like profiles on dating sites though.
We oughta get through a date or two at least before falling in love.
No chasing early crushes this time. We did that. It didn’t work. Now we know.
//
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