Tip: Hunters can still amplify your Product Hunt launch. Start building relationships to get an added boost when you go live.

Thread πŸ‘‡
There was a time when getting a popular hunter to hunt your product was a big deal. That pretty much went out the window when Product Hunt stopped notifying hunters' followings when they hunted a product.
But the folks at Demand Curve have confirmed that hunters can still offer a significant boost. Products posted by popular members tend to get fast-tracked to the front page, which is a big deal when competing against hundreds of products on any given day.
And it gives the product credibility to boot, as people often know and trust these members. All of this should translate to more upvotes, comments, and new users. So if you know a popular hunter, reach out.
If you don't, check out Upvote Bell's leaderboard and start building relationships. This is not make-or-break, but it can give you a nice boost right when it counts most.

Nod to @julian of Demand Curve πŸ’ͺ

For more growth bites πŸ‘‰ indiehackers.com/growth-bites

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More from @IndieHackers

6 Oct
Last week, TikTok launched over 10+ new marketing features. Here are the ones that are relevant to founders: 🧡 🧡
1. Creator Marketplace/Creator Marketplace API.

Useful for: Influencer marketing, allowing you to use TikTok's first-party data to find relevant influencers to pitch your product to.
2. TikTok Shopping

If a video mentions your product, people will now be able to instantly click and go to your page, rather than manually typing the URL in their address bar.
Read 6 tweets
5 Oct
Tip: If your FAQ schema doesn't have links, you might be missing out on traffic. Increase your click-through rate from the SERP by adding links to your FAQ.

Thread πŸ‘‡
As you may know, your FAQ pages can be displayed as a rich result on Google (here's how to make that happen). What you might not know is that you can take it a step further and add hyperlinks to your FAQ schema. This can result in more traffic and, ultimately, more conversions.
For information on how to do this, check out @danielkcheung's writeup or @SaijoGeorge's FAQ schema generator (both linked in the Growth Bite).
Read 4 tweets
5 Oct
Can TikTok work as an acquisition channel for SaaS?

Here's how this Chrome extension acquired 150k+ users with TikTok influencers (a thread) πŸ‘‡πŸ‘‡πŸ‘‡
Background: Tactiq is a Chrome extension that creates Google Meet notes automatically.

They've invested $1820 into TikTok influencers, appeared on 22 TikTok videos and acquired 150k+ users as a result. Here are the steps they took:
1. RESEARCH: To find influencers, they searched TikTok via relevant hashtags, sought out influencers between 10k - 200k followers, and cross-checked engagement on their last 20 videos.
Read 7 tweets
28 Sep
Tip: People often avoid making decisions. Force a choice in order to achieve specific outcomes and get users off the fence.

Thread πŸ‘‡
Steady had a 93% drop-off rate when they asked their users to link their bank accounts. By leveraging forced choice in their wording, this rate increased by 63% (from 7.1% o 11.6%).
The copy was originally, "Access our free income tracker" and the options were "Let's do it" and "Maybe later." To utilize forced choice, they changed it to, "Please accept or decline our free income tracker" with options to "Accept" and "Decline."
Read 5 tweets
21 Aug
Launching a product? Here’s a checklist. πŸš€

Let’s break it down.

Thread πŸ‘‡ Image

1. Market research/competitive analysis: Before you do anything, take time to understand the environment that you'll be launching into. Do some market research to understand your consumers. Conduct a competitive analysis to understand your competitors.
2. Name your product: Just make sure the name is unique enough that it won't get buried in Google.

3. Create a logo: Head over to a tool like Canva or Stencil and put together a simple logo. It doesn't need to be a masterpiece. Side note: Logo GIFs do well on Product Hunt.
Read 22 tweets
9 Aug
Tip: Sending too many emails causes fatigue; too few reduces value. And the sweet spot is different for every subscriber. So let them choose their own email frequency to improve retention.

Thread πŸ‘‡
According to a poll by @GrowthTactics , 80% of newsletters are leaving people feeling fatigued these days. Fatigued readers tend to unsubscribe, so give subscribers control over how often you email them.
You can give them the option at signup, as a link in your emails, and in your unsubscribe flow. Most email marketing platforms make this fairly easy.
Read 4 tweets

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