Tip: People often avoid making decisions. Force a choice in order to achieve specific outcomes and get users off the fence.
Thread π
Steady had a 93% drop-off rate when they asked their users to link their bank accounts. By leveraging forced choice in their wording, this rate increased by 63% (from 7.1% o 11.6%).
The copy was originally, "Access our free income tracker" and the options were "Let's do it" and "Maybe later." To utilize forced choice, they changed it to, "Please accept or decline our free income tracker" with options to "Accept" and "Decline."
This forced users to make a decision instead of putting it off until later, which led to more people linking their bank accounts. Another factor was probably that "Decline" sounded permanent and more costly.
It should be noted that the user was still allowed to dismiss the request by clicking an X button.
Nod to @bermster of Irrational Labs and @lennysan of Lenny's Newsletter π
Tip: Sending too many emails causes fatigue; too few reduces value. And the sweet spot is different for every subscriber. So let them choose their own email frequency to improve retention.
Thread π
According to a poll by @GrowthTactics , 80% of newsletters are leaving people feeling fatigued these days. Fatigued readers tend to unsubscribe, so give subscribers control over how often you email them.
You can give them the option at signup, as a link in your emails, and in your unsubscribe flow. Most email marketing platforms make this fairly easy.
Tip: Different types of users will have different "Aha" moments. Boost your conversion rate by emphasizing different actions and features to different user-types during their trials.
Thread π
Initially, MYOB was offering the same trial experience to every user. But when they realized that the aha moment differed according to the type of user, they started tailoring their trials. The result was a 54% increase in their trial conversion rate.
In MYOB's case, one segment was more likely to convert when prompted to try their point-of-sale features, while others were more interested in payroll or banking features.
Looking for places to launch and list your product? π
Hereβs a list of 40 to get you started (and check out the original post for more).
Thread π
Letβs start with launch communities:
1. Product Hunt: Probably the most well-known launch community out there. 2. Show HN: An excellent opportunity to share your product with the community at Hacker News.
3. Launched!: A community where makers showcase their products and get feedback from early adopters. 4. StartupBase: A community of early adopters who get early access to new products. 5. BetaPage: A community of early adopters where you can browse and submit products.
Tip: When you get a fresh newsletter subscriber, don't make them wait until your next issue. Send a sample issue to whet their appetite and decrease unsubscribes.
Thread π
Provide value immediately by sending new subscribers a sample issue. The sample could be your most popular issue or an amalgamation of some of your best pieces. Just make sure none of the content is time-sensitive.
This sample issue will give them value immediately, let them know what to expect, and get them anticipating your next issue.
Tip: Email lists are incredibly valuable but they can be slow to grow. Create a Facebook Group and convert potential members into subscribers during the signup process.
Thread π
Facebook Groups were one of the main methods @SeanAnthonySays of GrowthResponse used to grow his email list to nearly 7,000 subscribers. It's free to start, and it allows him to build two assets at once (the group and the list).
To create a group that will grow your list, start by choosing a name that hits important keywords and will be enticing to people in your niche β this is important because it's one of the few data points a potential member will have about the group before joining.
Tip: While they may not be as popular as video content or articles, spreadsheets are often what audiences actually need. Get new customers by solving problems with useful spreadsheets.
Thread π
While working at Eventbrite, Ronnie Higgins created a simple spreadsheet to help people plan and track their event promotions. After spending 2-3 hours building it, Ronnie created a simple landing page and started getting it in front of people who were managing single events.
Visitors entered their information and downloaded the document. This was presumably followed by an email sequence aiming to convert them into paid customers.