There are a few blog posts and other resources that I keep recommending to early-stage SaaS founders over and over again.

⬇️
1)

Let's start with a fantastic piece on strategy by @spolsky. More than 20 years old, but always worth a re-read.

I actually don't agree with the conclusion of the article – that it's a black-or-white choice – but still think it's a great post.

joelonsoftware.com/2000/05/12/str…
2)

Next up: "The Unicorn Trajectory", an EXCELLENT research report by Maddie Cross on what differentiates the most successful startups from the rest.

notion.vc/resources/how-…
notion.vc/wp-content/upl…

Spoiler: The best founders manage to recruit more and better VPs early on.
3)

Continuing the topic of hiring, a classic from @jasonlk that I keep sharing with founders when they look for a VP Sales.

saastr.com/the-48-types-o…
4) Looking for a VP Engineering?

Check out this awesome post by our own @michaelrwolfe.

medium.com/point-nine-new…
5) Hiring a VP Marketing?

I hadn't found a great post on this topic so I wrote a post myself. ;-) If you know a better piece, let me know and I'll replace it.

medium.com/point-nine-new…
6)

Both @balderton and @IndexVentures created excellent guides with everything you need to know about ESOPs. Highly recommend that you take advantage of all the work they did, no need to reinvent that wheel. :)

indexventures.com/rewardingtalen…

balderton.com/build/the-bald…
7)

If you're new to board meetings (or want to improve how you run them), two must-read posts (including templates) about how to run a board meeting by @schreier and @DavidSacks.

sequoiacap.com/article/prepar…

sacks.substack.com/p/the-saas-boa…
8)

Going upmarket?

This is an excellent resource on how to get enterprise-ready:

enterpriseready.io
9)

Last but not least, everyone wants more leads. One of my all-time-favorite @SaaStrAnnual presentations was @meisenberg's talk in 2016.

saastr.com/meagen-eisenbe…
This collection is, of course, subjective, not comprehensive at all, and (always) WIP. There are lots other excellent posts out there, e.g. on saastr.com.

Which pieces do you think I should add?

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More from @chrija

16 May 20
1/ Are enterprise SaaS or SMB SaaS companies faring better in the current crisis?

I think there‘s no general answer.

Enterprise SaaS:

👍🏼 No significant churn due to customers going out of business.
👎🏼 CFOs pushing for longer payment terms.
👎🏼 Longer sales cycles.
2/

👎🏼 No industry events, no customer conferences, no steak dinners.
👍🏼 If you manage to generate leads and close them without these field activities, you can reduce your CACs.
3/

❓Will companies try to reduce the number of SaaS solutions they use and try to renegotiate prices? Seems logical but I haven’t seen it so far.
❓ Digital transformation gets higher priority, but probably not across the board. Probably easier for large SaaS companies ...
Read 6 tweets
4 Jan 20
1/ Homeopathy is a ~ €600 million market in Germany alone. Worldwide it’s billions.

ICYMI:
- Homeopathy is effective, which explains why so many people swear by it.
- Homeopathy is not more effective than placebo but it is particularly powerful in triggering ...
2/ ... the placebo effect (because of the rituals, stories and ideology around it).
- Efficacy of drugs is usually assessed based on the benefit beyond placebo baseline. So based on that standard, homeopathy is ineffective.

This brings up two questions. One ethical, one ...
3/ ... political.

Should doctors give placebos to adult patients? (Without disclosing that it’s a placebo, since that would reduce the placebo effect)

Should society allow the producers of homeopathic products to generate huge profits by selling hot air? In Germany, ...
Read 6 tweets
23 May 19
1/ Because I live in an echo bubble of early-adopters, VCs and fast-moving startups, I think I've underestimated (a) HOW slowly large companies move and (b) HOW long it takes to displace them.

Two examples from Google and Microsoft:

- I absolutely love Google Docs and ...
2/ ... Google Sheets, but boy are they slow at improving the products (remember that Google acquired Writely back in 2006 and turned it into G-Docs). With hindsight, there was a whole decade that offered a great opportunity for a startup to build a better version of G-Docs and...
3/ ... G-Sheets. It looks like @airtable and @notion are doing it now, so it’s not too late.

- Microsoft lost search, social networking, MP3, mobile phones, mobile OS and a bunch of other big markets. And FWIW, I don’t know any founders or VCs who use a Windows PC (except ...
Read 6 tweets

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