Thread by @toyinomotoso

How to Earn 7 Figures Monthly As a Product Creator on Expertnaire

If you are a digital product creator on Expertnaire or you plan to be, this write-up is about how you can be one of the product creators who make 80% of the money.

Here is the truth:

Right now, there are many digital product creators but the majority of them FIND it hard to consistently take home at least 6 figures a month.

And I know that based on the sales reports we have from various product creators at Expertnaire.

Ever since we launched Expertnaire, there are 4 products that have done 8 & 9 figures on the platform.

What was special about these products?

Why were they able to make so much money?

That is what I am going to discuss in this writeup without exposing the details of the product creators or the products involved.

So, the 4 products that have done 8 & 9 figures in sales on Expertnaire have 5 things in common.

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(1) They all cater to a big market (e.g. business, health, travel) which is obviously needed for a product to scale.

(2) These 4 products have irresistible offers.

(3) The products have excellent high converting sales copies (I wrote the sales copies for 2 of the 4 products)

(4) The products have helpful marketing materials that affiliates can use to promote.

(5) They pay affiliates well.

Did you notice that none of the 5 points are about the product quality?

Of course, all 4 products have good quality but that applies to many other products on the platform.

Apart from market size, the major reason why many product creators with excellent products don’t get enough sales is they don’t pay attention to the marketing of the products.

Digital products need intentional marketing because they are very different from physical products.

For a physical product (e.g. a shoe), I can show you the picture and based on that alone, you can make a buying decision.

Not so for digital products.

If you want your digital products to sell like crazy on Expertnaire, then you have to put in the marketing work.

And that starts with the product offer.

How appealing is it?

How irresistible is it?

The product offer is a mix of many things that makes the total very appealing.

From the product name, the packaging, the positioning, the pricing, the guarantee etc

Unfortunately, many creators don’t think through the product offering they are bringing to the market.

As a product creator who wants to strike 8 or 9 figures, you have to think of yourself as the customer.

“If I were the customer buying this, what and what would I like to be included?

What price point will I like to see that will make me open my wallet fast?

Etc

And then the next thing is the sales copy or marketing message for the product.

I believe paying a good copywriter to help you craft a powerful VSL or sales copy to sell your product is an investment.

Unfortunately, many product creators would rather put up mediocre sales copies & expect miraculous results.

You can’t expect to get the same speed a G-wagon will give you from riding a bicycle.

Getting people to buy is a lot of work & mediocre sales copies just don’t help.

The next thing that will make you get tons of sales for your product is providing tons of marketing materials that makes it easy for affiliates to promote your products.

Listing your product on the Expertnaire marketplace alone doesn’t mean your products will start flying off the shelf if you don’t give it a little push.

And one little push you can give it is consistently supplying affiliates with helpful marketing materials they can use.

I am talking about presells, emails, banner adverts, Facebook adverts etc

These materials help affiliates to put together marketing campaigns to push your product.

It will require some extra work but the results will be worth it.

Next is the commission you offer affiliates.

This is another issue.

Many product creators on Expertnaire want to keep the big chunk of the profits for themselves by offering affiliates little commissions.

But then, they forget that affiliates can easily decide NOT to promote their products based on this decision alone.

Affiliates put in a lot of time, money & effort in promoting a product and naturally, they would go for products that pay them more commissions. It is that simple.

All the 4 products I listed above don’t pay below 50% commissions per sale.

When you put these things together, your product sales will take off.

That is because affiliates talk.

Once they learn about a product offer that is converting very well, they talk about it with other affiliates.

And that is how you get to 7 figures, 8 figures and 9 figures with your digital product.

I hope this helps.