Thread by @trengriffin

1/ Podcast for your next workout or walk (interview with Dan McCarthy on Customer-based company valuation (CBCV) starts at 13.30 minutes. Better forecasting with data science. With CBCV, marketing speaks the language of the CFO.) music.amazon.com/podcasts/f33ef…—-with-daniel-mccarthy

2/ Podcasts that include a transcript have lower customer acquisition cost (CAC). There is always better word-of-mouth with a transcript. I'm much more likely to be a guest on a podcast with a transcript like Invest with the Best or Infinite Loops. podcasts.apple.com/us/podcast/the…

3/ Dan McCarthy talks about a way to differentiate between a business that is creating value and one that is destroying value even though both are not profitable on a GAAP basis in this podcast. He uses the word "variable" in one important sentence. What is that sentence ?

4/ Clue: "The profit margin used in CBCV calculations should be the fully-loaded effective variable profit margin, factoring in costs like fulfillment expenses and merchant processing fees which often are not included in cost of goods sold and instead are operating expenses."

5/ "The two components of a customer’s value are: how much you spend to bring them in the door (CAC) and the value you get after they are acquired (post acquisition value of the customer or PAV). If you take PAV and subtract CAC, that's lifetime value." threadreaderapp.com/thread/1277098…