The key to unlocking competitive advantages is understanding your customer.

If you can identify and segment your customers into groups that share common traits, then it's possible to deliver the right message at the right time for each group.
For example, if you know that university students are typically more concerned about price than young professionals are, then maybe a promotion on sale items would be more effective for university students.
On the other hand, young professionals might respond better to an offer on high-quality products with durability guarantees - something they're typically less focused on because of their higher willingness to pay for quality all around.
This information is critical when deciding what type of marketing message will resonate with which customer segments.

The bottom line?

Customer segmentation unlocks new competitive advantages!
Everything You Need to Know About Segmentation in 2021 [With Examples] 👇

ninetailed.io/segmentation/

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More from @NinetailedHQ

23 Nov
How to Choose the Right Personalization Tool for Your Business in 2022 👇
The internet is evolving.

We live in a world where the majority of people use the internet and smart devices to browse, buy, and research products and services.

No matter what you do, there is no escaping the fact that personalization is an integral part of the digital age.
89% of businesses are investing in personalization as a critical strategy for their current and future success.

Personalization has become an important component of every business's strategy because it gives consumers what they want:

👉 tailored content based on their needs
Read 7 tweets
18 Nov
Marketers are seeking ways to get more personal with their marketing efforts.

A recent report found that 85% of businesses say they provide personalized experiences to consumers, but only a fraction of companies actually achieve this goal.
There's a massive gap between where marketers are and where they want to be when it comes to delivering personalized content, offers, and experiences at scale.
On the surface, it seems like a simple thing for companies to provide highly individualized content and experiences to customers.

But in reality, achieving this is extremely challenging because most businesses lack the data required for personalization.
Read 5 tweets
16 Nov
How Would We Personalize the Course Catalog Page on @Codecademy 🧵👇 Image
Codecademy conducts two short quizzes for every user during the onboarding to guide them on which courses to take based on their interests.

The first quiz is Onboarding Quiz:
The second quiz is the Sorting Quiz:
Read 12 tweets
27 Oct
How Would We Personalize @typeform's Web Experience for Its Free Users to Convert Them Into Paid Customers 🧵👇 Image
Typeform is conducting a very short survey for everyone who signs up for its product during the onboarding.
In their own words, this process is:

"It's key for us to understand why customers sign up in the first place, so we can personalize their product onboarding and get them started quickly.'
Read 13 tweets

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