The key to unlocking competitive advantages is understanding your customer.
If you can identify and segment your customers into groups that share common traits, then it's possible to deliver the right message at the right time for each group.
If you can identify and segment your customers into groups that share common traits, then it's possible to deliver the right message at the right time for each group.
For example, if you know that university students are typically more concerned about price than young professionals are, then maybe a promotion on sale items would be more effective for university students.
On the other hand, young professionals might respond better to an offer on high-quality products with durability guarantees - something they're typically less focused on because of their higher willingness to pay for quality all around.
This information is critical when deciding what type of marketing message will resonate with which customer segments.
The bottom line?
Customer segmentation unlocks new competitive advantages!
The bottom line?
Customer segmentation unlocks new competitive advantages!
Everything You Need to Know About Segmentation in 2021 [With Examples] 👇
ninetailed.io/segmentation/
ninetailed.io/segmentation/
• • •
Missing some Tweet in this thread? You can try to
force a refresh
