Thread by @NinetailedHQ

How Would We Personalize the Course Catalog Page on @Codecademy 🧵👇

Codecademy conducts two short quizzes for every user during the onboarding to guide them on which courses to take based on their interests.

The first quiz is Onboarding Quiz:

The second quiz is the Sorting Quiz:

Although Codecademy has two quizzes to guide its users, they don't personalize the experience on the course catalog page - where users explore different courses and content.

In this case study, we'll show you how we would personalize the web experience on the course catalog page based on the zero-party data Codacademy collects from two quizzes.

We hypothesize that:

if we personalize the course catalog page based on users' needs and preferences, we will see
- a higher conversion from free users to paid customers
- an increase in loyalty
- and, ultimately, in customer lifetime value too.

In our personalized example:

"The user's
- main purpose is supporting projects at work,
- interested in data science, and
- has no previous knowledge about it.

Moreover, based on the sorting quiz, the user is a problem solver."

1. After completing the onboarding quiz, the user lands on the course catalog page:

2. Then, the user takes the sorting quiz and comes back to the course catalog page:

Since the user took the sorting quiz, there is no need to show the quiz banner on top of the page.

Moreover, after completing two quizzes, the page is personalized based on the user's needs and preferences.

Personalization is a continuous journey,
which means that once one implementation is completed, companies will return to the beginning of the framework to
- analyze acquired data,
- discuss new ideas,
- hypothesize further improvements,
- and so on.

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