Thread by @NinetailedHQ

How Would We Personalize @typeform's Web Experience for Its Free Users to Convert Them Into Paid Customers 🧵👇

Typeform is conducting a very short survey for everyone who signs up for its product during the onboarding.

In their own words, this process is:

"It's key for us to understand why customers sign up in the first place, so we can personalize their product onboarding and get them started quickly.'

Although they personalize the onboarding process by showing the relevant templates, the web page experience is still the same.

Here, we'll show you how we would personalize the web experience for Typeform's users to convert them into paid customers with the help of @video_ask 😉

Our hypothesis is that if we personalize the web experience, we will see a higher conversion from free users to paid customers and an increase in loyalty - ultimately, in customer lifetime value too.

Since we want to create the best personalized experience for Typeform users, we'll personalize as many components as possible.

Let's start with the hero section. In the hero section, we'll personalize:

- Title
- Subtitle
- CTA
- Image/Video

Once Typeform segments its customers based on onboarding questions, it'll become easier to create personalized variations.

Therefore, we’ll use the following signals:

- Main Purpose
- Main Activity
- Pages/Content/Forms Visited
- Name
- Email Activity

The Result: Before vs. After

1/ The user goes to the homepage after completing the onboarding survey:

2/ When the user scrolls down to the features section, the user sees features for lead generation instead of general features that everyone sees:

3/ After personalized features, there is personalized educational content for the user - specifically for lead generation:

4/ Then, there are personalized social proofs from people who used Typeform for lead generation:

5/ For the next steps, the user can receive a personalized onboarding email, and personalization on the homepage can be updated based on the email action and other activities.

Moreover, Typeform can also personalize the experience on other pages.

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