Next up I'm gonna hop into "Harness the Power of Media: Enhancing Your Professional Brand" with Soraya Herbert (@sorayajanae)! #CHEST2021 1/ 
When you start developing your professional brand you first need to know your audience. Ask your followers what content they like. Create a persona for your audience in your head, then create content for that persona. #CHEST2021 2/
Communication is key. Make sure your content is at the level of your audience. How, when, and to whom you communicate are all important. #CHEST2021 3/
Create your cadence. Prepare for the following week by putting together a content calendar, #CHEST2021 4/
These are ideas for how to spark conversation within your content. Engagement is the most important piece when it comes to creating content. #CHEST2021 5/
Engagement techniques. You want people to comment, discuss, cross-promote, and collaborate. #CHEST2021 6/
These are examples of where your digital content may live. #CHEST2021 7/
Identify relevant hashtags. You can use them to follow conversations or begin relevant conversations (or to post dog pictures... #NolaShenanigans #MilesMischief #ChandlerCuddles). #CHEST2021 8/
Consider creating video content (tiny short ones)! #CHEST2021 9/
Vocal video can be used to add subtitles for your videos. #CHEST2021 10/
You can book a one on one with Soraya for more info! #CHEST2021 11/
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