I'm hearing a lot of frustration about Google's "two-phase embargo" for the Google Pixel, especially after this great video here:
The skepticism makes sense because brands have definitely abused this greatly, but I think Google is different.
The skepticism makes sense because brands have definitely abused this greatly, but I think Google is different.
First, yes, I'm part of #teampixel, but no, I'm not sucking up, being paid to say this, or am I a shill. Let's leave the dumb comments out.
Okay, here's the issue that Google has and it's a rough spot to be in.
1. Google is actually trying to make reviews more equitable.
Okay, here's the issue that Google has and it's a rough spot to be in.
1. Google is actually trying to make reviews more equitable.
They want to give phones to influencers in #teampixel but it is a huge risk and liability to do this BEFORE the announcement. The number of people breaking embargo or doing more than what they're supposed to just today should show you how risky it would be to give it out early
So they deliver it AFTER the event for people in #teampixel. There are DIFFERENT marketing teams for different regions (USA/Canada/UK, etc.) and this is where things can get even messier, but that's a tangent.
The fact that they invite so many people into #teampixel is great!
The fact that they invite so many people into #teampixel is great!
That leads us to:
2. Google wants to give EVERYONE a chance to have time for a full review video/content, not just the media and tier 1 creators. So there's an embargo for full reviews so that smaller creators in #teampixel have a chance to put out videos w/everyone else
2. Google wants to give EVERYONE a chance to have time for a full review video/content, not just the media and tier 1 creators. So there's an embargo for full reviews so that smaller creators in #teampixel have a chance to put out videos w/everyone else
And this is consistent with how #teampixel works. They're insanely flexible and trying to give smaller creators a shot to be a part of what they're doing. The fact that I leak out stuff and they DEFINITELY know who I am and I can still be a part of #teampixel kind of proves that.
The rules we're given are super lax compared to everyone else who tells us what to say and how to say it. Google says "do whatever you want to do with it, or nothing at all, but if you do, make sure you tag it with #teampixe and #giftfromgoogle to disclose and be transparent."
They also make it clear that there's that embargo, which is OPTIONAL. If you don't want to take part in the embargo, they'll STILL send out a phone to you but AFTER the embargo.
It's not to strong-arm you in any way. They'll still work with you.
It's not to strong-arm you in any way. They'll still work with you.
So to creators complaining about the two-phase embargo, you signed up for it. If you don't like it, you don't have to get it early.
For everyone else, I can confidently say that Google is the best company I've ever worked with for things, period.
For everyone else, I can confidently say that Google is the best company I've ever worked with for things, period.
You would be surprised at how much of a nightmare other companies can be about things. If you even say anything bad about them or even constructive, you're blacklisted.
Google doesn't do that. I've been extremely critical of them in the past...and I LEAK THINGS and I'm still in.
Google doesn't do that. I've been extremely critical of them in the past...and I LEAK THINGS and I'm still in.
There's the CONTEXT on why Google does this. Just because other companies do it for shady, scummy reasons doesn't mean Google is trying to hide something or manipulate creators.
If anything, they're trying to give everyone a chance to be a part of what they're doing.
If anything, they're trying to give everyone a chance to be a part of what they're doing.
Some more non-tier 1 creators chiming in.
https://twitter.com/Marks_Tech/status/1450699207673790469?s=20
More input from someone who has had a a lot of experience dealing with embargo’s and has been on the OTHER side. Thanks @Snubs!
https://twitter.com/Snubs/status/1450837137738305545
Another great point from the media side.
You actually have time for a real review that is useful. Even if the videos people making now are optional, they’ll do it asap because of SEO/being first. If it was called a “review” it would be a disservice with little actual use of it.
You actually have time for a real review that is useful. Even if the videos people making now are optional, they’ll do it asap because of SEO/being first. If it was called a “review” it would be a disservice with little actual use of it.
https://twitter.com/alexmaxham/status/1450775708712804355
Case in point…
https://twitter.com/mralextech/status/1450853975469744129
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