6 Key Principles Of Persuasion You Should Know.
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1. Reciprocation.
- People try to repay, in kind, what someone does to them or give to them.
Example:
- People use this strategy by gifting a flower and then ask for a donation.
- Marketers use this strategy by giving free samples and small gifts.
- People try to repay, in kind, what someone does to them or give to them.
Example:
- People use this strategy by gifting a flower and then ask for a donation.
- Marketers use this strategy by giving free samples and small gifts.
How to handle:
- Learn to identify the true intention of the requestor.
- If the person makes a demand after giving a gift, then it is not a real favour.
- Learn to identify the true intention of the requestor.
- If the person makes a demand after giving a gift, then it is not a real favour.
2. Commitment And Consistency.
- People desire to be consistent with what they have already done.
- They will encounter personal and inter personal pressure to behave consistent.
Example:
- If an individual is thought of as someone who knows about politics, he or she is
- People desire to be consistent with what they have already done.
- They will encounter personal and inter personal pressure to behave consistent.
Example:
- If an individual is thought of as someone who knows about politics, he or she is
more likely to participate in subsequent conversations, even if they have no real interest.
- Marketers use this strategy by giving free trial or make you sign up for membership.
How to handle:
- Take decisions based on facts.
- Be consistent with the image you perceive.
- Marketers use this strategy by giving free trial or make you sign up for membership.
How to handle:
- Take decisions based on facts.
- Be consistent with the image you perceive.
3. Social Proof.
- It is closer to herd behaviour.
- Basically, everyone else is doing it, I'll do it too.
Example:
- User testimonials, Social media shares.
- Celebrity endorsements.
How to handle:
- Do your own research and take your own decisions.
- It is closer to herd behaviour.
- Basically, everyone else is doing it, I'll do it too.
Example:
- User testimonials, Social media shares.
- Celebrity endorsements.
How to handle:
- Do your own research and take your own decisions.
4. Liking.
- People prefer to say YES to the requests of others whom they know and like.
- Factors that cause one person to like another person.
- Physical Attractiveness.
- Similarity.
- Compliments.
- Contact.
- Cooperation.
- Association.
- People prefer to say YES to the requests of others whom they know and like.
- Factors that cause one person to like another person.
- Physical Attractiveness.
- Similarity.
- Compliments.
- Contact.
- Cooperation.
- Association.
Example:
- Well designed products.
- Compliments from a stranger.
- Friendly behavior by sales agents.
How to handle:
- Always give importance to value over appearance.
- Be careful when some stranger behaves friendly to you.
- Well designed products.
- Compliments from a stranger.
- Friendly behavior by sales agents.
How to handle:
- Always give importance to value over appearance.
- Be careful when some stranger behaves friendly to you.
5. Authority.
- People tend to follow authority figures. From very young people that obedience to authority is instilled upon us.
Example:
- Marketers use doctors to sell toothpastes.
- We easily agree with the opinion of someone with a title.
How to handle: You know it.
- People tend to follow authority figures. From very young people that obedience to authority is instilled upon us.
Example:
- Marketers use doctors to sell toothpastes.
- We easily agree with the opinion of someone with a title.
How to handle: You know it.
6. Scarcity.
- People find opportunities more valuable when their availability is limited.
- The fear of loss is always greater than the desire for gain.
Example:
- Limited time offer like weekend sales.
- Real estate agents always says only few plots are remaining.
- People find opportunities more valuable when their availability is limited.
- The fear of loss is always greater than the desire for gain.
Example:
- Limited time offer like weekend sales.
- Real estate agents always says only few plots are remaining.
How to handle:
- When some offer comes with limited, just avoid it.
- When some offer comes with limited, just avoid it.
How about you stop dwelling on past and regretting your failures?
How about you take full control over your emotions, thoughts and actions?
What if you could design your ideal future yourself?
Get the book "Self-Sufficiency - 21 Days Program" here 👇
gumroad.com/a/832869491/vP…
How about you take full control over your emotions, thoughts and actions?
What if you could design your ideal future yourself?
Get the book "Self-Sufficiency - 21 Days Program" here 👇
gumroad.com/a/832869491/vP…
Thanks for reading.
Source: Influence: The Psychology Of Persuasion By Robert Cialdini
Follow (@UpSkillYourLife ) for more threads on Mindset, Habits, Psychology and Life.
Source: Influence: The Psychology Of Persuasion By Robert Cialdini
Follow (@UpSkillYourLife ) for more threads on Mindset, Habits, Psychology and Life.
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