Share this page!

Trung Phan 🇨🇦 Profile picture
Twitter logo
21 Oct, 4 tweets, 2 min read
After everything, Adam Neumann will walk away from WeWork with $2B+.

The money never changed him: Image
Honestly, pretty incredible WeWork was able to turnaround to its $9B+ IPO today.

Relevant excerpt from the WeWork book: Image
Also, never forget this wild text exchange between Masa and Softbank COO Marcelo Claure (WeWork chair) on how they planned to stonewall a $3B WeWork tender:

axios.com/softbank-masay… Image
Incredible (and true)

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Trung Phan 🇨🇦

Trung Phan 🇨🇦 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @TrungTPhan

Trung Phan 🇨🇦 Profile picture
23 Oct
Costco is the world's 3rd largest retailer by sales, notching $190B+ annually (behind Amazon, Walmart).

The company is all about "value" and uses psychological hacks in its business model and store design to get shoppers to spend dough.

Here are 14 of them 🧵 Image
1/ At Costco, the membership is the core asset. Customers pay $60-120 per year for the right to buy comically large cans of tuna (AKA incredible value).

In its last reporting year, membership fees were 2% of revenue ($4B of $195B), but accounted for 70%+ of Costco's $5B profits. Image
2/ Membership psychology 1

In the early 2000s, Costco CEO Jim Sinegal told Jeff Bezos (who would roll out Prime) that "the membership fee is a one-time pain".

But the value of the concept is "reinforced every time customers sees 47" TVs that are $200 less than anyplace else." Image
Read 25 tweets
Trung Phan 🇨🇦 Profile picture
20 Oct
IKEA is the world's largest furniture brand. With annual sales hitting ~$50B+, it's the King of "buy stuff you never planned to buy".

Unsurprisingly, IKEA designs its stores with various psychological tricks to get you to spend more money.

Here's are 12 of them 🧵 Image
1/ IKEA's first psychological hack is the business model: sell furniture that requires the effort of self-assembly.

A 2011 Harvard study found people assign higher value to self-assembled goods (willing to pay 63% more vs. pre-assembled).

Shocker: it's named "The IKEA effect" Image
2/ Store locations

IKEA stores also require "effort" (and time) to get there, with many of the chain's 440+ locations outside of big cities and in suburban areas.

Once a shopper arrives after a long trek, they'll be motivated to buy something so as to not "waste the trip". Image
Read 24 tweets
Trung Phan 🇨🇦 Profile picture
20 Oct
**BREAKING** Leaked image of Facebook's new name, logo and slogan.
For those who missed this wild scoop
Also reports that Mark Zuckerberg will step down from the new Facebook…to be replaced by this high-ranking FB exec
Read 4 tweets
Trung Phan 🇨🇦 Profile picture
17 Oct
Squid Game creator Hwang Dong-hyuk wrote its 1st draft in 2009. After 10yrs of rewrites (+ $21m from Netflix), it has created $900m in value.

Conversely, Dong-hyuk could have created the same value by buying 15k BTC for only $150 ($0.01 in 2009).

LESSON:Showbiz is a money sink. Image
Anyways, y’all should read this
h/t Joe for the value data!
Read 6 tweets
Trung Phan 🇨🇦 Profile picture
16 Oct
Spirit Halloween is a hilarious meme. It’s also a monster seasonal business and real estate operation.

Starting with one location in 1983, Spirit now runs 1k+ pop-up stores and sells $500m+ worth of costumes a year (almost entirely in Sept and Oct).

Here's the story🧵
1/The US Halloween Industrial Complex is big:

◻️it's projected to do $10B+ this year (~33% on costumes)
◻️the avg. American consumer will drop $103 on candies, decorations and costumes.

Unsurprisingly, Spirit Halloween is a huge recipient of the spend.
2/The Spirit Halloween story begins in a California strip mall in 1983.

Retailer Joe Marver ran Spirit Women’s Discount Apparel when a neighbouring store — which sells costumes — shut down.

Marver saw how well the store did during Halloween and decided to copy the business.
Read 21 tweets
Trung Phan 🇨🇦 Profile picture
14 Oct
We spend all day on Zoom, but the experience is terribly unoptimized for most people.

Here are 8 hacks to level up 🧵
1/ Default mic & camera off

We've all been there: you have a 3pm meeting, but just woke up at 2:57pm.

If you don't want your colleagues to see how hard you went last night, make sure the Zoom mic and camera are default OFF when you enter the chat.
2/ Temporary un-mute

In the unfortunate event that someone asks you a question and you have to answer it...

...PRESS AND HOLD THE SPACE BAR to temporarily unmute yourself. When you let go, you're back on mute.
Read 11 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

Like this author's thread?

Get emails when @TrungTPhan has new unrolls!

Check out other threads from @TrungTPhan!

Read all threads by @TrungTPhan

:(