Squid Game creator Hwang Dong-hyuk wrote its 1st draft in 2009. After 10yrs of rewrites (+ $21m from Netflix), it has created $900m in value.

Conversely, Dong-hyuk could have created the same value by buying 15k BTC for only $150 ($0.01 in 2009).

LESSON:Showbiz is a money sink. Image
This is officially my best tweet ever Image
I’ve achieved my personal Twitter Nirvana Image
Last note: I also wrote a film in 2009 (that was eventually optioned by Fox).

Think “The Fugitive” meets “Harold & Kumar” set in Southeast Asia. To date, it has created $900m less value than Squid Game.

Funny story though (more here): trungtphan.com/chekhovs-dildo/

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More from @TrungTPhan

20 Oct
**BREAKING** Leaked image of Facebook's new name, logo and slogan. Image
Also reports that Mark Zuckerberg will step down from the new Facebook…to be replaced by this high-ranking FB exec Image
Read 4 tweets
16 Oct
Spirit Halloween is a hilarious meme. It’s also a monster seasonal business and real estate operation.

Starting with one location in 1983, Spirit now runs 1k+ pop-up stores and sells $500m+ worth of costumes a year (almost entirely in Sept and Oct).

Here's the story🧵
1/The US Halloween Industrial Complex is big:

◻️it's projected to do $10B+ this year (~33% on costumes)
◻️the avg. American consumer will drop $103 on candies, decorations and costumes.

Unsurprisingly, Spirit Halloween is a huge recipient of the spend.
2/The Spirit Halloween story begins in a California strip mall in 1983.

Retailer Joe Marver ran Spirit Women’s Discount Apparel when a neighbouring store — which sells costumes — shut down.

Marver saw how well the store did during Halloween and decided to copy the business.
Read 21 tweets
14 Oct
We spend all day on Zoom, but the experience is terribly unoptimized for most people.

Here are 8 hacks to level up 🧵
1/ Default mic & camera off

We've all been there: you have a 3pm meeting, but just woke up at 2:57pm.

If you don't want your colleagues to see how hard you went last night, make sure the Zoom mic and camera are default OFF when you enter the chat.
2/ Temporary un-mute

In the unfortunate event that someone asks you a question and you have to answer it...

...PRESS AND HOLD THE SPACE BAR to temporarily unmute yourself. When you let go, you're back on mute.
Read 11 tweets
13 Oct
NerdWallet started with $800 and an Excel spreadsheet. Now, the personal finance site is headed for a ~$5B IPO.

To get here, it mastered SEO including a genius hack that drives millions of organic page views: free finance tools (eg. mortgage calculators).

Here's a breakdown🧵
1/ Founded in 2009, NerdWallet began as a credit card comparison site but has expanded into mortgages, personal finance, investing and more.

The business model: NerdWallet offers free reviews/content/tools and receives affiliate fees if it drives conversions on finance products.
2/ Per SimilarWeb, NerdWallet gets 20m+ site visits a month. And 86% of that is via search (which is nearly all organic).

NerdWallet has a big editorial team (100+) to create content that ranks high in valuable finance searches.

It also offers ALOT of free tools.
Read 15 tweets
10 Oct
OK, this was an interesting rabbit hole: "Famous corporate logo designs with a hidden message"

Here are 12 gems 🧵
1/ In Google's logo, 5 of 6 letters are primary colors. The only outlier is "L", a secondary color (green).

Per the logo's designer:"Instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules."
2/ In the SpaceX logo, the letter "X" matches the trajectory of of the Falcon 9 Rocket.
Read 21 tweets
9 Oct
This is awesome: David Brown is a gold-medal blind Paralympics sprinter (he competes with a guide).
The class that David Brown races in is called T11, referring to a totally blind athlete who can run 100m within 11 seconds.

🔗 vm.tiktok.com/ZM8eBqjFu/
Brown’s guide is Jerome Avery, a friend who’s run with him since 2014

🔗 pressroom.toyota.com/david-brown-an…
Read 4 tweets

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