Yesterday's Fed Beige Book commentary on #wages was pretty eye-opening. I'm hearing this daily across housing sector, but definitely spiking across the board.
25% of new homes sold for under $300K in November, up from 13% in October. This is the highest % of homebuilder entry-level sales since 2021 (chart below is 3-month moving average).
The jump in sales at lower price tiers supports a few themes playing out in housing today...
1. Recent conversations across the single-family rental (SFR) and build-to-rent (BTR) sectors, signaling homebuilders are open to moving entry-level unsold inventory at prices they weren’t willing to consider earlier in the year (Sunbelt in particular). Many production homebuilders have these SFR and BTR groups on speed dial for pockets of volatility like we’re currently seeing.
2. Homebuilders at entry-level prices leaning on elevated incentives in recent months, often combined with price cuts to drive sales. We’ve been picking this up consistently in our homebuilder survey, and it’s been a growing theme of late with public homebuilder earnings.
Quick primer on US housing, with a focus on single-family rental ownership nationally and locally.
To start, there are 146 million housing units in the US. Follow the charts left to right and you eventually get to 45 million rentals, 14 million of which are single-family.
Of those 14 million single-family rental homes across the country, here's how ownership by investor portfolio size looks.
Mom-and-pop investors own the majority of homes (80%), while institutions account for just 3% of single-family rental ownership nationally.
There are a handful of housing markets where institutions do own 10%+ of all single-family rental homes. Here's a summary for 20 of the more popular investor markets we monitor.
Home builder construction costs finally cooling. Market commentary from our December survey of builders signals relief on the horizon...
#Dallas builder: “Hard costs continue to dip on average $3K-$5K per month. We are pushing back hard to lower our average labor and material costs. They must come down to reflect lower home selling prices.”
#Denver builder: “Almost all the home builders I am talking to are working on cost reductions. They range from -5% to -8% per plan.”
Housing's had a wild up and down ride in 2022. Looking back at our report headlines, here’s how the year played out (I chose one per month to show market shifting)…
January 19th, 2022: “Prepare for Rising Rates”
February 21st, 2022: “Housing Strength Persists Despite 4% Mortgage Rates”
C-suite commentary on yesterday’s Tricon Residential earnings call alluded to single-family rental ‘shadow supply’ thesis...
“Starting to see return to normal seasonality in new lease trade-outs and moderation in overall level of rent growth.”
“One of the factors at play could be a higher supply of rental homes that we’re seeing in our markets, which might be caused by would-be home sellers opting to rent out their homes in light of challenging mortgage environment.”
Home builder commentary from our survey this month was about as negative as I've seen to date. Here's some of the market color that jumped out...
#OklahomaCity builder: "Biggest challenge is your customers who just closed their home and see you drop prices by $30,000."
#Jacksonville builder: "Buying land at the top of the market and having to pull every incentive lever to sell is not a recipe for success. We'll cut starts ~60% to 70% in 2023."