feels like the main Q around IDFA is whether this a loss of measurement problem or is this a loss of targeting i.e. loss of performance problem?
the two main impacted platforms say the former but the latter makes more sense because otherwise why would spend pull back?
the two main impacted platforms say the former but the latter makes more sense because otherwise why would spend pull back?
On the SNAP call back, roughly:
"if the targeting still works and advertisers are pulling spend aren't they going to lose sales? Why aren't they spending anyway without the measurement?"
I get that you pause to calibrate models/measurement, but is that what we are seeing?
"if the targeting still works and advertisers are pulling spend aren't they going to lose sales? Why aren't they spending anyway without the measurement?"
I get that you pause to calibrate models/measurement, but is that what we are seeing?
Ok, so smart people have spoken. The iterative nature of measurement feeding back into targeting is causing performance loss.
https://twitter.com/Brad_Koch/status/1451668820637073408
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