Thread by @jspujji

On Feb 10th, I co-founded a business.

Totally bootstrapped.

Today, it crossed $2M in ARR and is growing 25%+ per month and profitable.

And it was all thanks to Twitter.

Here’s the story:

This thread tells the backstory as of May 25th… but things got even crazier…

https://twitter.com/jspujji/status/1397318179098091522

I wrote the above thread very early into my twitter journey.

It took me 20 mins and @aschwags3 quickly reviewed it.

I thought it would get us a few leads… I was wrong.

The thread went crazy viral.

Like crazy. I think I had 8k followers at the time and within a day I had 12k.

We had an alert every time a lead came in, my phone was pinging every 10 seconds.

Here are the stats (I even tried to sponsor it which didn’t work):

One thing that was key, our value prop is dead simple:

For only $2500 per month, we place full time, college educated, trained offshore Growth Marketers who support in-house teams with rote tasks.

Our GA reports directly to the client. On their slack, email, zoom.

When it was all said and done, 3 things had happened:

1) we had a 400+ company waitlist
2) we figured out marketing on a twitter was a huge opportunity for @GrowthAssistant
3) we had a huge shot of adrenaline to kickstart the biz!

We were freaking out.

The biz was not prepared for that kind of inbound.

@aschwags3 dug deep and went into hardcore recruiter mode.

While it was hard, it forced us to build in an amazing way.

And to create scale.

Resume flow went from 10 per day to over 100 per day.

We took placements from 5 to 20+ per month.

We started a twitter marketing program.

We created templates and client/GA training.

It came together rapidly. May to August was an amazing learning period.

Today, we are growing steadily and count companies like Doordash, Fabfitfun, Noom and Atomic as customers.

But also scores of smaller startups leveraging our talent to help grow their businesses.

It’s been a lot of fun, Tons Of learning and plenty of mistakes.

Most impt…

I’m super thankful for @aschwags3.

She’s blown me away as a first time CEO.

She’s done the real hard work and is super coachable/humble.

I’m also very proud we’ve provided unique career opptys for nearly 100 folks in PH whole also improving US employees day to day!

If you enjoyed this thread follow me @jspujji, I share personal entrepreneurship stories regularly and “build in public!”

And if you have a lot of rote growth/sales tasks jamming you or your team, check out @GrowthAssistant!!