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27 Oct, 16 tweets, 4 min read
I condensed decades of SaaS and Cold Email experience in one place.

Bookmark this for when you feel stuck in your business.

MEGATHREAD:
How I built a SaaS valued at $~75 Millon (By Copying Other People):

Cold Emails That Actually Book Meetings:

8 Lessons From Building an 8 Figure Company:

My Favorite People To Learn about SaaS on Twitter:

Finding High Quality Leads (The Smart Way):

How We Went From 0 to 8,1000 Signups In Less 1 Month For A Brand New SaaS:

Not a Thread but here's a list with

- 762 ecommerce stores
- With minimum $500k in funding (meaning they have money to spend)
- You can sell your service to

Have fun:

docs.google.com/spreadsheets/d…
A cold email template we had to stop because it was so effective:

5 ways (that don't suck) to do market research:

Random advice about SaaS that doesn't necessarily fit in a box:

How to copy a business, change ONE thing and build a million dollar business:

4 ways to come up with new SaaS ideas:

Get Traffic For Your SaaS:

Thanks for reading!

Please retweet the top tweet to help a fellow business owner learn about Startups + Cold Email

And shoot me a follow if you enjoyed these!

Talk soon,

Will.
I share threads weekly on SaaS, Startups, Cold Email and Entrepreneurship

Follow me if you'd like to see more of those ;)

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More from @iamwillcannon

Will Cannon Profile picture
20 Oct
How I went from going bankrupt in the real estate crisis to building an 8 figure SaaS business.

A story thread on how to win in any market:
The story starts in the mid-2000s.

I was in real estate,

Specifically n the mortgage industry.

At this time - real estate was booming.

Everyone was purchasing and refinancing their home. Money was everywhere and I was young, dumb + naive.

I thought it would last forever.
I was doing pretty well and looking for ways to start investing & growing my net worth.

>Property values were going crazy
>I didn't know about stocks
>All the investments I knew were real estate (crypto didn't exist back then)

Plus,

I had some friends in real estate.
Read 17 tweets
Will Cannon Profile picture
15 Oct
Arguably the most difficult (yet most important) aspects of building a successful SaaS:

Getting traffic.

The more traffic you get, the more customers you get...

It's very simple.

Here's 13 golden sources of potentially millions of hits of traffic for your SaaS👇

//THREAD//
#1 Twitter personal brands

...why do you think I've been putting so much effort on Twitter?

It's a fantastic place filled with thought leaders, business people, entrepreneurs, freelancers, etc.

These people need your SaaS - use Twitter to get in front of them.
#2 Cold email

Cold email is one of the best ways to get traffic.

You can directly contact the exact people your SaaS is meant for - so start sending cold emails!

#3 Cold calling

Yes, cold calling works.

Similar to cold email,

Use it to directly contact your target market.
Read 14 tweets
Will Cannon Profile picture
13 Oct
If you were offered~ $75 million (can't disclose) for your company, would you take it?

I didn't.

Here are 5 reasons why (and why you might want to do the same someday):
And before I get into it...

The business I'm talking about is uplead.com, we build B2B prospecting lists.

And here's why I turned down ~$75M for it👇
#1 They were buying a slight majority stake (50-60%), they weren't buying 100% of the business.

I was going to be the CEO while not owning the whole business.

Selling the whole business is different than selling part of the business.
Read 10 tweets
Will Cannon Profile picture
8 Oct
One RT = One piece of advice for anyone looking to build a SaaS company👇
#1 Raising your prices is the simplest way to increase your revenue.

It's scary but worth it.

You think people will leave but most won't.

Do it.
#2 Don't obsess with churn in the early days.

You're just starting.

Worrying about churn early will prevent you from seeing what makes them churn.
Read 42 tweets
Will Cannon Profile picture
29 Sep
I joined Twitter 2 months ago to share what I've learned about SaaS...

And now we're at 25k followers!

There's clearly a demand to learn more about SaaS,

So if I were you, I'd go ahead and follow these people as well:
Andrew Gazdecki (Founder of Micro Acquire)
@agazdecki

Andrew is basically the leader of the bootstrap community,

So if you're into that?

Follow him.

I actually have a story with Andrew:
When I was a nobody, he took time out of his day to get on a Zoom call with me.

He listened to all our business pain points and offered advice.

He cheered me and said "Dude, keep doing what you're doing. Focus on x - not y".

He does this with other founders too - follow him.
Read 16 tweets
Will Cannon Profile picture
15 Sep
4 Reasons Why You Should Start Your Own SaaS

(And why becoming a multi-millionaire is way more likely than you think):
Even though I failed at

- Real estate
- Insurance
- Merchant services

And even filed for bankruptcy at one point,

Today I own 2 SaaS (one valued at ~$75Million) and they changed my life forever.

Here’s why it might change yours:
#1 Recurring revenue

For me, this was life-changing.

With recurring revenue:

>You have a rough estimate of how much money you will make (and when)

>Every client/customer you acquire is worth more than a one-off purchase
Read 12 tweets

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