Most successful creators end up selling out.

They sacrifice the ONE THING that made them successful to chase money and fame.

The only mainstream exception?

Kanye West.

Here's how Ye uses this ONE THING to outperform everyone else.

Story thread time 👇👇
The one thing I'm talking about?

An insatiable curiosity.

Crazy as it sounds, even though Kanye is best known for his music, he's not *really* a musician.

“I’m a creator. Like Walt Disney or something. Like rap is just a chamber of my thoughts."

It's this voracious hunger...
to satisfy his natural curiosities which makes him such an enigma, even to his most loyal fans.

Every time Kanye drops a new album says something wild, or announces a new project?

We hear the same complaint

"I miss the old Kanye"

Why?

Because...
most people don't understand what it's like to live and think creatively.

Kanye's entire life has been about chasing his natural curiosities.

This is a huge problem because curiosity is by nature chaotic.

And when you're working with a Kanye West the last thing you want is...
chaos.

Eg: Kanye struggled for years to persuade Roc a Fella to launch his first album College Dropout.

"You can't rap about Jesus on the radio!" they said.

They wanted another cookie cutter rapper to rap about bling and b!tches.

But Ye being Ye asked the same question...
which has defined his entire career

"Why can't I?"

Why CAN'T a rapper rap about Jesus on the radio?

Why CAN'T you drop out of college to chase your dreams?

WHY CAN'T a rapper design shoes?

Why CAN'T a rapper run for President of the USA?

This is why I love Kanye West....
I may not enjoy everything he creates but I will always respect his refusal to let society label him as just another rapper.

"I will die for the art, for what I believe in, and the art ain’t always going to be polite.”

One more thing.... 👇👇
Enjoy this thread and want a deeper dive on Kanye's creative process?

Sign up for my FREE newsletter where I break down the most creative minds in business and entertainment.

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More from @waronweakness

23 Sep
Want to make money from Twitter but don't have an audience yet?

I've helped several creators go from 0 to 5k to 10k and over 20k followers.

Here's 5 Shortcuts you can take to go from 0 to 2000 followers in 30-60 days

Bookmark this one

Let's get started 👇
Why 2,000 followers?

Because in order to monetize your account, you need an engaged audience of at least 1,000-2,000 followers

If you apply the tips I'm about to share here...

You can realistically hit 2k followers in as little as 1-2 months

👇👇
# 1 Optimize Your Profile

People overthink their profile but it boils down to just two things;

a) A good profile pic

b) Bio which highlights ONE thing you want to be known for

Best way to learn is with examples

In each of these brands, there is NO confusion as to...
Read 15 tweets
15 Sep
[MEGA THREAD]

A thread of all my best threads

Ongoing

//THREAD//
Why Story telling is the ultimate skill to learn

How to become a world class writer using the Benjamin Franklin method

Read 10 tweets
10 Sep
📕 7 uncommon non-fiction books every man must read

Hint: you won't find any of these titles on your guru's reading list

👇👇
1) The Conquest of Happiness - Bertrand Russell

Don't let the cheesy name fool you.

This book goes deep on what causes unhappiness and happiness.

Written in 1930, the lessons are just as applicable today if not more.

If you only read one book from this list, make it this one
2) Rebel without a crew - Robert Rodriguez

True story about how a 23 year old filmmaker made a feature length film on a $7,000 budget and sold it to one of the biggest players in Hollywood.

A must read for all creative people.

Extremely under rated autobiography.
Read 10 tweets
31 Aug
Threads are the # 1 moonshot strategy to grow your Twitter following.

Ex: @shaanvp gained 20k followers in 24 hrs from ONE thread.

The crazy part?

He uses a backdoor 7 step technique that hijacks the human brain.

Here’s a summary for those who are locked out :

👇👇
Building an audience on Twitter boils down to one thing:

Optimising for shareability.

On Twitter, this means retweets.

You might have the best content on the platform but who cares if no one is seeing it?

The solution:

Start by asking “what do you want them to feel?”...
Step # 1 pick a core emotion

There are 8 core emotions that maximize shareability

1) NSFW that's crazy!
2) LOL that's so funny
3) OHHH *now* I get it!
4) WOW that's amazing!
5) AWW that's sooo cute
6) YAY that's great news!
7) WTF that pisses me off
8) FINALLY someone said it!
Read 17 tweets
25 Aug
Your guru lied to you.

Non-fiction books are overrated AF.

Brain scans show people who read fiction have healthier brains than people who only read non-fiction

Here’s why 👇👇
Disclaimer: non-fiction isn’t bad for you. But nonfiction is limited in terms of what it can do for your brain.

Ideally, your reading diet should have both fiction and nonfiction titles.

If you only read nonfiction, you’re limiting your ability to...
think and improve your brain health.

Have you ever wondered why it’s so rare the movie adaption is as good as the book despite all the advanced special effects?

It’s because no special effect can beat your brain’s power to imagine.

Studies show that reading fiction...
Read 18 tweets
18 Aug
Benjamin Franklin:
> Born into poverty with 16 siblings
> Dropped out of school at age 10

Also Benjamin Franklin
> Got wealthy as a publisher
> Co-authored the US Declaration of Independence and U.S Constitution

Here are 3 methods he used to teach himself how to write well:

🧵
What I'm about to share with you is short but immensely useful for learning how to write, learn and think.

I suggest you bookmark this thread and read Franklin's autobiography.

If you want to share the love, I'd appreciate a retweet of the first tweet ☝

Let's get you writing
Background:

At age 16, Benjamin Franklin comes to the realisation he doesn't know how to write well

“I fell far short in elegance of expression, in method and in perspicuity…”

perspicuity = clarity

Franklin devised a plan to clever plan to become a better writer ...
Read 13 tweets

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