πŸ“• 7 uncommon non-fiction books every man must read

Hint: you won't find any of these titles on your guru's reading list

πŸ‘‡πŸ‘‡
1) The Conquest of Happiness - Bertrand Russell

Don't let the cheesy name fool you.

This book goes deep on what causes unhappiness and happiness.

Written in 1930, the lessons are just as applicable today if not more.

If you only read one book from this list, make it this one
2) Rebel without a crew - Robert Rodriguez

True story about how a 23 year old filmmaker made a feature length film on a $7,000 budget and sold it to one of the biggest players in Hollywood.

A must read for all creative people.

Extremely under rated autobiography.
3) Fear - Osho

As someone who suffered from over thinking and building risk tolerance as a young man... this was the book I needed to read 20 years ago.

Hat tip to @ShamanOfThe for the recommendation on his blog.

I picked it up immediately and it changed my life.
4) Surely You're Joking Mr Feynman - Richard Feynman

One of the best autobiographies you'll ever read.

This book is fun, informative and impossible to put down.

It will change the way you confront challenges and remind you to never let go of your childlike curiousity.
5) Mini Habits - Stephen Guise

Everyone knows about Atomic Habits but so few know about Mini Habits.

Atomic Habits is great for learning the overall framework of habit development but Mini Habits will show you step by step how to build new habits

H/T to brother @ellobosalvaje
5) Mini Habits - Stephen Guise

Everyone knows about Atomic Habits but so few know about Mini Habits.

Atomic Habits is great for learning the overall framework of habit development but Mini Habits will show you step by step how to build new habits

H/T to brother @ellobosalvaje
6) Alchemy - Rory Sutherland

One of the best books I've read in recent years from one of my favourite thinkers in the world @rorysutherland.

This book shows you how humans make decisions and how you can use this knowledge to create magic in the world.

Get the audiobook.
7) The Sweet Science - AJ Liebling

This book is a collection of essays covering the sweet science in an era when Boxing was America's most prized sport.

Sports Illustrated named this book "the best American sports book of all time."

If you fancy high quality prose, get this.
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More from @waronweakness

31 Aug
Threads are the # 1 moonshot strategy to grow your Twitter following.

Ex: @shaanvp gained 20k followers in 24 hrs from ONE thread.

The crazy part?

He uses a backdoor 7 step technique that hijacks the human brain.

Here’s a summary for those who are locked out :

πŸ‘‡πŸ‘‡
Building an audience on Twitter boils down to one thing:

Optimising for shareability.

On Twitter, this means retweets.

You might have the best content on the platform but who cares if no one is seeing it?

The solution:

Start by asking β€œwhat do you want them to feel?”...
Step # 1 pick a core emotion

There are 8 core emotions that maximize shareability

1) NSFW that's crazy!
2) LOL that's so funny
3) OHHH *now* I get it!
4) WOW that's amazing!
5) AWW that's sooo cute
6) YAY that's great news!
7) WTF that pisses me off
8) FINALLY someone said it!
Read 17 tweets
25 Aug
Your guru lied to you.

Non-fiction books are overrated AF.

Brain scans show people who read fiction have healthier brains than people who only read non-fiction

Here’s why πŸ‘‡πŸ‘‡
Disclaimer: non-fiction isn’t bad for you. But nonfiction is limited in terms of what it can do for your brain.

Ideally, your reading diet should have both fiction and nonfiction titles.

If you only read nonfiction, you’re limiting your ability to...
think and improve your brain health.

Have you ever wondered why it’s so rare the movie adaption is as good as the book despite all the advanced special effects?

It’s because no special effect can beat your brain’s power to imagine.

Studies show that reading fiction...
Read 18 tweets
18 Aug
Benjamin Franklin:
> Born into poverty with 16 siblings
> Dropped out of school at age 10

Also Benjamin Franklin
> Got wealthy as a publisher
> Co-authored the US Declaration of Independence and U.S Constitution

Here are 3 methods he used to teach himself how to write well:

🧡
What I'm about to share with you is short but immensely useful for learning how to write, learn and think.

I suggest you bookmark this thread and read Franklin's autobiography.

If you want to share the love, I'd appreciate a retweet of the first tweet ☝

Let's get you writing
Background:

At age 16, Benjamin Franklin comes to the realisation he doesn't know how to write well

β€œI fell far short in elegance of expression, in method and in perspicuity…”

perspicuity = clarity

Franklin devised a plan to clever plan to become a better writer ...
Read 13 tweets
10 Aug
If you took the top 1% of people from 4 different industries, you'll find they all have one thing in common

They're Masterful Storytellers.

Here are 5 Neurological reasons why storytelling is the number one skill you can learn, regardless of your job or career

**THREAD**
1) (MRI) Brain scans show that stories activate more parts of your brain than facts and figures

You literally use more of your brain when you listen to a story vs reading a list of facts and figures.

Stories give you a richer neural experience which means you...
enjoy the experience more, you comprehend the information at a deeper level and therefore you'll retain it longer.

This is why we forget 90% of what we learned at school because schools mostly teach you lessons through rote memory rather than through stories.
Read 16 tweets
22 Jul
7 movies every man must watch

//Thread//
1) Gattaca

A man cannot truly be a man if he doesn't believe in himself to the point of delusion....

even if that means fighting his own genetic limitations.

This movie seeks to answer the question "you limited by logic or are you powered by God?"
2) Rocky III

Contrary to popular belief, the hardest test for a man isn't how he reacts when he's at rock bottom.

It's how he reacts to his first success.

As Mickey told Rocky "the worst thing happened to you that could happen to any fighter... you got civilized"
Read 10 tweets
20 Jul
How a skinny computer geek from New Jersey went from making $15 Million working with companies like Sony and HBO to having only $143 in his savings account to becoming one of the biggest personal brands on the internet

The INSANE story of @jaltucher

//THREAD//

πŸ‘‡πŸ‘‡πŸ‘‡
1/ James Altucher's career started conventionally; grew up in the suburbs, went to college, graduated and got a job in the city.

His first job was working in the IT department of HBO which led him to produce a show called 111:am where he interviewed prostitutes, junkies and..
random street characters at 3am around NYC.

He did the show for 2.5 years but it never really took off.

2/ Meanwhile, he started helping HBO fix their websites which led him to start his first business "Reset, Inc".

Reset built websites for big media companies and brands like
Read 14 tweets

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