1/ How and why the NFT market will move towards Solana. 🧵
2/ To be clear, the NFT ecosystem is not going to abandon ETH. But its surge in popularity has resulted in prohibitive, unsustainable gas fees.

There are simply too many people and transactions on the network—and they’re not going away. A symptom of ETH’s success.
3/ We’ve been promised an eventual reduction in gas fees via ETH2, an upgrade to the Ethereum network—but that’s a whole year away, and may not mitigate the problem as much as we hope.

That leaves competitors with a significant time window of opportunity.
4/ Here’s a fact: Creators and marketplaces are not going to wait. They are not going to leave money and opportunity on the table.

The most influential forces in the market must now consider lower-cost alternatives—namely Solana, Polygon, and other promising upstarts.
5/ But Solana has a clear early mover advantage.

-Leading $SOL NFT marketplace Solanart.io is approaching $1B volume
-1000s of projects have already launched with robust communities
-The $SOL dev ecosystem is a beast, and has received billions in VC funding
6/ $SOL itself is up 100x in a YEAR with a $60B market cap. You could have bought it at $1.40 last year—today? $200.

Bullish on SOL’s future yet?
7/ Developing on Solana has its advantages. So many NFTs are innovating with burning, staking, evolving, farming, and swapping mechanics. But these all require gas fees.

With ETH, the cost can be in the hundreds of dollars. With $SOL, it’s fractions of a cent. And it’s FAST.
8/ Collectors were tolerating ETH gas at $50/transaction, but now that the cost has ballooned to $200+? Nah.

As a result, buyers are opting out, selling NFTs at panic prices, and generally being left illiquid.
9/ It won’t take much before the market starts moving towards $SOL and others.

-OpenSea is likely to enable SOL NFTs in the near future
-Major NFT influencers are already preparing SOL launches

Once big name creators and marketplaces test the waters, the market will follow.
10/ By the way, the experience of buying NFTs with a $SOL wallet like @phantom is exceptional. The product works great and is fast af. If you have an ETH wallet, a SOL wallet will feel familiar.

If you don’t have a Solana wallet, get one.
11/ I’m not saying SOL is about to dominate or take over. My belief is we will have a rich multi-chain ecosystem including ETH, SOL, MATIC, AVAX and more.

It’s just a question of when.
12/ Thx for reading.

If you liked this thread, follow along @chriscantino to learn more about NFTs and crypto.

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More from @chriscantino

29 Oct
1/ When it comes to your startup’s valuation, revenue is only one piece of the puzzle.

Here are the most important factors affecting your company’s price tag. 🧵
2/ Category expansion

If an acquirer aims to further category reach, do you represent that mobility?

Snack brands might gain an edge by expanding into frozen food. Web3 startups may be cheaper to acquire than to build. Gen Z brands could bring life to aging holdco portfolios.
3/ You’ve “stolen” a potential acquirer’s sales

Taking market share brings urgency to any deal. Highlight examples of how you’ve outsold competitors and disrupted placements they used to own—from search results to marketplaces.

Demonstrate reliable, incremental revenue.
Read 9 tweets
27 Oct
Billion dollar brands don’t just act different—they think different. Here’s how. 🧵
They don’t only see purchases—they see routines

-Instead of hyper-focusing on customer acquisition, they obsess over how, when, and why people use their products
-New SKUs aren’t just revenue drivers—they’re to embed the brand further into a customer’s daily routine
They don’t only see customers—they see networks

-Marketing is to establish purchase behavior for entire households and social groups—not just individuals
-Their products are designed to be shared
-Activating word of mouth is priority #1
Read 8 tweets
25 Oct
We bootstrapped to a $100M+ acquisition without venture capital. Here’s how. 🧵
1️⃣ Do the unscalable

Little things yield big advantages. The personal phone call. The personalized note and customer service. Getting on Zoom with an influencer. Scaled businesses can’t embrace the human side of startups like you can. Lean in.

The more unscalable, the better.
2️⃣ Leverage authenticity

Authenticity is your fastest path to forging brand devotion. Luckily, you have it in excess. Your story, your character, your VIBE. Everyone roots for the underdog. Take your customers behind the scenes.

Don’t be afraid of the messy.
Read 12 tweets
18 Oct
1/ OpenSea vs. Coinbase: Battle of the NFT marketplaces. Who will win? 🧵
2/ I’ve worked with dozens of marketplaces and some of the biggest companies in consumer. There are ten reasons marketplaces win:

Curation
Trust
Price
Convenience
Service
Distribution
Seller Tools
Accessibility
First Mover Advantage
Innovation

Let’s analyze and keep score. 👇
3/ Curation

OpenSea has an early lead with its reputation as the default place to launch projects—but they aren’t known for exceptional curation. They will have to deepen relationships with top creators to hold their lead.

Coinbase is unproven.

Point to OpenSea. (1-0)
Read 14 tweets
11 Oct
1/ Up hundreds of thousands in a month of NFTs. Here’s what I’ve learned. 🧵
2/ First, chasing millions is meaningless, and will not bring you happiness. If you get into NFTs to flip quick money, you will be disappointed.

Only spend what you are willing to lose.
3/ Even experts take huge Ls. This ecosystem is volatile and changes so quickly that I’m never 100% confident, despite having gained experience and risk tolerance.

Still, there are investing frameworks I find helpful.

*NOT FINANCIAL ADVICE*
Read 18 tweets
6 Oct
1/ Crypto Security 101. Avoid getting swindled out of your coins and NFTs—and learn to proactively reduce your risk. 🧵
2/ This is a guide for both beginners and experts.

The phishing and scam attempts out there are sophisticated and convincing. And being so early in crypto, it’s legitimately hard to know what to look for. Everyone is vulnerable.

Don’t be that person who got their ETH drained.
3/ The Price Swap

When a NFT project receives a flood of buyers, scammers can subtly change their listing price at the last moment.

You might have clicked into a listing at .13, but it could be 1.3 at checkout. 😬

Don’t overpay—review the final amount before confirming. ImageImage
Read 14 tweets

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