1/ Up hundreds of thousands in a month of NFTs. Here’s what I’ve learned. 🧵
2/ First, chasing millions is meaningless, and will not bring you happiness. If you get into NFTs to flip quick money, you will be disappointed.

Only spend what you are willing to lose.
3/ Even experts take huge Ls. This ecosystem is volatile and changes so quickly that I’m never 100% confident, despite having gained experience and risk tolerance.

Still, there are investing frameworks I find helpful.

*NOT FINANCIAL ADVICE*
4/ Blue Chips: Overrated?

BAYC, Cryptopunks, Cool Cats, Toadz—all top tier projects. But the likelihood of these 10xing again is low, and could take years.

They might prove to be more “stable” investments, but the larger opportunity lies in being early to the next big thing.
5/ Being Early

Four key signals to look for:

1. Project is affiliated with a proven leader
2. Volume at launch
3. Notable wallets that buy into the project
4. Meaningfully engaged community
6/ Monitoring Activity

With tools like nansen.ai, moby.gg, and icy.tools, you can see which projects are taking off, right up to the minute. You can also get alerts when big name buyers buy in.

These are helpful data points.
7/ Evaluating Communities

Community size is important, but could also indicate bots, or a ponzi-like invite system. Better to observe the chat. Is there meaningful discussion, or just “number go up”? Do the devs engage?

Community behavior is higher signal than community size.
8/ Getting Alpha

I’ve benefited HUGELY from joining communities that have taught me strategy, given a heads up on upcoming drops, and faciliated networking with pros in the space.

My favorites are @FWBtweets, @Metaverse_HQ, and @CPGClub (disclosure: Club CPG is my project).
9/ Apeing In

If a project checks all the boxes, is within your budget, and you are early, consider following your conviction and buying multiple NFTs from the project.

If you are right, this will enable you to take profits on the way up, and see strong returns down the road.
10/ Floors Vs. Rares

Rares are great, but often cost 10-30x the floor of a project. Would you rather have 20 floors, or one rare? Usually it’s only the top 50 or so most rare NFTs that are meaningfully more valuable.

You might also get lucky and draw a rare from the floor.
11/ Fast Flipping: Overrated?

Some buy in early, then sell as soon as the floor price goes up. We’re talking 2-3x gains. This is fine, but you’ll pay gas each time, and lose the opportunity to sell later if the price booms.

Flipping takes a lot of bandwidth. It’s not for me.
12/ Holder’s Mindset

The mind is naturally geared towards selling when there are profits to be made. It’s important. But if you believe a project will 50x, consider holding.

You can lose more by selling too early than you would lose by holding a project that goes to zero.
13/ Selling on the Way Up

Say you have 5 NFTs from a project that is doing well, and selling one will cover your costs of buying in.

Don’t feel bad about taking profits! This helps protect you from losses, and makes you feel more comfortable holding the others in case they 50x.
14/ The Big Sale

When you feel a project has reached its peak, or simply want to de-risk your investment, do not feel bad about liquidating. No one that was early to Cryptoadz should feel bad having sold at 5 ETH, even if the project gained in popularity.

Gains are gains.
15/ Getting Out

If you’re monitoring the activity of a project, and its sales or floor price are dwindling, and the community is lackluster, consider exiting.

However, you just might want to be careful about leaving before any major project milestone that could pump the price.
16/ Track Your Wins

When you make profits (or lose them), track everything in spreadsheets. Take notes.

Reflection and analysis are important. The process of evaluating your performance will teach you as much as having invested in the first place.
17/ Supporting Artists

Whatever the outcome, be glad that your buying supports artists and developers in an ecosystem that previously didn’t exist.

If you find something that resonates with you, It’s OK to buy with the intention of holding forever. Some art truly is priceless.
18/ Parting Thoughts

NFTs and their communities can be intoxicating. Remember, it is easier to lose money than it is to make it.

Start slow and learn the ropes, do not FOMO in.

Gain confidence as you go and participate to learn, not to earn. The latter will come with practice.

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More from @chriscantino

6 Oct
1/ Crypto Security 101. Avoid getting swindled out of your coins and NFTs—and learn to proactively reduce your risk. 🧵
2/ This is a guide for both beginners and experts.

The phishing and scam attempts out there are sophisticated and convincing. And being so early in crypto, it’s legitimately hard to know what to look for. Everyone is vulnerable.

Don’t be that person who got their ETH drained.
3/ The Price Swap

When a NFT project receives a flood of buyers, scammers can subtly change their listing price at the last moment.

You might have clicked into a listing at .13, but it could be 1.3 at checkout. 😬

Don’t overpay—review the final amount before confirming. ImageImage
Read 14 tweets
4 Oct
1/ Crypto Wallet 101. How to keep your assets clean, secure, and ready for tax season. Plus, track all your NFTs and coins in one place. 🧵
2/ Security is a top priority, for sure—but so is organization and clarity. To trade and invest with confidence, you will need a complete understanding of what’s working in your portfolio.

Let’s start with safety, and why you need both hot + cold wallets.
3/ Hot wallets

You can instantly create these by downloading MetaMask or Rainbow. They’re less secure, but more convenient. By keeping some crypto in them, you’re ready to trade on the fly.

You’ll get a private seed phrase. Keep it safe—never store it or type it online.
Read 12 tweets
18 Sep
1/ Anyone can create a free NFT that shows up immediately in their wallet. It only takes ten minutes—here’s how. 🧵
2/ There are many ways to “mint” (publish an NFT onto the blockchain), but in my experience the easiest way is to use @opensea. It’s fast, simple, and free.

Let’s head to opensea.io and click “Create.”
3/ You’ll be asked to sign in with your wallet. If you don’t have one, I suggest downloading the @rainbowdotme app—super easy and great interface.

Select “Use a different wallet,” then choose “WalletConnect” and continue.
Read 18 tweets
10 Sep
1/ How NFTs will forever change the way brands and creators interact with communities. 🧵
2/ Brands and creators are always testing new ways to interact with audiences—via rewards, communities, and loyalty programs. Usually through the lens of ROI: “how much value can we extract from fans?”

It’s an outdated model.

Here’s how NFTs offer a more holistic approach.
3/ Rule #1: the incentives must be aligned.

That means tangible benefits for communities. No cash grabs, no leeching—brands get insights + loyalty, but customers get increased power + rewards.

Those that nail it will kickstart a retention + innovation flywheel.
Read 16 tweets
30 Aug
1/ How (and why) to buy your first NFT—even if you’re skeptical. 🧵
2/ Buying NFTs is easier and less risky than it seems. I’ll walk you through with clarity.
3/ It’s OK to be skeptical. Look at it like this.

Potential downside: you “waste” a small amount of money
Potential upside: you make a life-changing amount of money

What’s guaranteed: NFT ownership, community access, and learning about this incredibly promising technology.
Read 26 tweets
24 Aug
1/ How companies can use NFTs for marketing and community building 🧵
2/ Businesses spent the last decade dialing in their online strategy—relying on digital ads, content creation, and influencers.

But old models are facing increasing cost pressures and competition. Brands are struggling to own and retain their audiences. To be authentic.
3/ Meanwhile, creators figured out how to turn audiences into communities, giving them space and *incentive* to interact: financial and social capital, education, and a place where they belong.

Reddit communities are moving markets. Discord communities are creating their own.
Read 15 tweets

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