📝 I've gone from never publishing online, to publishing over 8000 words in 20 atomic essays in 20 days.

💎 Here are 7 unexpected lessons I've learned from my journey.
#ship30for30 @nicolascole77 @dickiebush
1/ 📢 Publishing daily is the antidote to perfectionism I didn't even know I had.

I never noticed how loud my inner critic was until I had to publish something every day.

The critic never stops, but I'm starting to learn when to ignore it.
2/ 🤯 Going from Consumer → Creator has given a new depth to viewing content.

The 'texture' of good content becomes palpable. Becoming a creator has given me a deeper appreciation for the craft of writing, film-making, or even tweeting.
Starting to write online is what I'd imagine an amateur chef feels like dining at a Michelin-starred restaurant versus your average home cook.

There's a whole dimension - the service, the decor, the lighting that was never made explicit until you've had to deliver it yourself.
3/ 🔮 Writing online is building your own serendipity machine.

I knew this intellectually, but I hadn't experienced the power of sharing ideas on the internet in such a direct way. I've connected with so many other creators in a way that feels distinctly unlike networking.
4/ 🏄 Having fun is really important.

The pieces I was most proud of were the ones I had the most fun with. Most of the time, people found these the most helpful as well. These things aren't mutually exclusive, and aligning them has become a new north star.
5/ 🔁 You can't compartmentalize writing.

Unlike much of life, I've found that the environment outside my sacred hour had an outsized effect on the quality of my writing. Creating space, engaging with interesting ideas, and being rested and clear-minded meant
6/ 🎧 Attention, not information.

Scientific writing places an outsized emphasis on information and facts.

Writing online is a totally different game. It's about telling great stories and capturing attention. It's as much about the idea, as how you introduce and explore it.
7/ 🧐 Writing is a curiosity barometer.

Atomic essays teach me about what ideas I care most about.

Paying attention to how I felt at the end of an essay was a good barometer of what I couldn't wait to dig deeper into, and what I was happy I was finished exploring.
TLDR - Unexpected Lessons
1 - Uncovered my perfectionism.
2 - Seeing the craft behind content.
3 - Serendipity.
4 - Create for both myself and my audience.
5 - Environment matters.
6 - Online writing is about attention not information.
7 - Writing is a curiosity barometer.
If you enjoyed this and you're into health tech, careers, or just want to follow my journey into becoming a writer.

1) Follow me @drernestlim.

2) Check out all my #ship30for30 essays here:
If you'd like to retweet all 7 lessons in one Typeshare.

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More from @DrErnestLim

2 Nov
With >1M blog readers a year, @Julian Shapiro has figured out how to engineer successful blog posts.

I attended an unrecorded, one-off Writing Masterclass today hosted by Julian. If you missed it:

THREAD: 12 mind-blowing lessons from Julian's Writing Masterclass:
1/ Good writing is actually only 25% Story and 5% Style. 70% of it is Novelty.

"People read for novelty and story. And the story is optional."

Great work is about new or surprising ideas at its core. The novelty is the "meat" of the writing.
2/ Writing Quality = Novelty X Resonance

Novelty is new information that is significant and not easily intuited. It's something profound you wouldn't have figured out on your own.

Resonance is the examples, analogies or stories that crystalize novelty and makes it engaging. Image
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