1/ What people get wrong about web3 (and why it will win anyway). 🧵
2/ Web3 promises “the future of the internet.”

That’s a lot of hype to live up to. Claims like that, however true they might be, open web3 up to criticism from haters and skeptics.

Let’s separate facts from the hype.
3/ First: What is web3?

Web3 fundamentally alters our relationship with data and ownership on the web.

How? By decentralizing and open-sourcing information.

Web3 allows peer-to-peer networks to freely share and interact with code, data, and contracts—unlocking novel use cases.
4/ Web3 also enables developers to connect decentralized apps (dapps) and user data via networks of open-source code.

What it means: You’ll enjoy integrated and customized experiences across the internet, taking all your info and assets along with you.
5/ The result: a fundamental shift towards decentralization. The disintermediation of institutions like banks, record labels and wholesalers. The adoption of new data structures for the web.

But how far will we go? And what are the costs?

Here’s what people get wrong. 👇
6/ “It’s expensive”

Blockchains cost money to operate, it’s true. Transactions have to be validated across a distributed network of computers.

And some of those network fees are prohibitive, especially when floods of transactions are bogging down the system.
7/ But we're making progress.

-Emergent low-fee networks: $SOL, $MATIC, $AVAX, $XTZ (many more)
-Increased cross-chain compatibility ($DOT, $ATOM, etc)
-Eventual Ethereum upgrades to mitigate costs

Web3 will eventually be supported by an abundance of affordable blockchains.
8/ Fact: the majority of web3 benefits are free.

-setting up a crypto wallet
-signing contracts
-logging in across the internet with your web3 tokens
-viewing public ledgers of transactions
-interoperability of your tokens

You don’t need a $100k NFT to benefit from web3.
9/ “It’s unsustainable”

Validating the network today costs too much energy, period. But major technological advancements require investment.

If we halt progress due to energy consumption, we may as well shut down the economy in its entirety—from Apple to Amazon.
10/ We can’t make excuses. We have to make quantifiable progress here, and in fact, we are. Ethereum’s recent deflationary transition from proof of stake to proof of work has hugely reduced energy costs.

Every day the technology gets better and more efficient. We are early.
11/ “It’s insecure.”

Skeptics are concerned: "Can my data be manipulated? Hacked?"

Fair questions, considering we’ve always been taught to only trust institutions with our data.
12/ Crypto means we’re more responsible than ever for the security of our assets.

It’s also early enough that we’re significantly vulnerable to phishing attempts and security flaws.

(here’s a thread with some advice on the matter)
13/ Fact: blockchains promise a fundamental upgrade to security, simply by removing third parties from the equation.

Centralized companies, from Facebook to Wells Fargo, hold your data behind inaccessible vaults.

Blockchains make your transactions public.
14/ “Everything will be decentralized.”

No. Decentralization presents its own challenges.

Can all businesses succeed if governed by shareholders? Do all transactions and assets need to be public?

Web3 promises a more decentralized world—but not an entirely decentralized one.
15/ “It’s inaccessible.”

Accessibility is probably the most valid critique of web3.

The learning curve is steep. Developers have not figured out how to mainstream skeptical users. There are many obstacles to overcome, and it is early days.
16/ However, some of the brightest talent in the world is entering web3, and the ecosystem is receiving billions in venture capital.

Web3 onboarding is getting more mainstream by the day. Companies like @rainbowdotme do an exceptional job.
17/ “It’s niche.”

An unfair criticism. Web3 enables broad, undeniable utility.

-one login across the web
-disintermediation of third parties
-secure, instant contracts
-stakeholder voting power
-monetization for artists & creators

Web3 promises something for everybody.
18/ Important: Understand that the “composability” of web3 will accelerate of software development and innovation unlike anything we have seen before.

What’s composability?

Composability means that web3 apps are interoperable. Networks that were closed, are now becoming open.
19/ Composability means developers can take existing programs, and build on top of them. This open code and interoperability enables a multitude of use cases:

-improving existing dapps
-connecting various dapps to each other
-developing new standalone dapps
20/ Web3 enables us to trust and verify. To build superior platforms. To help create the building blocks for a more democratic society.

It is a Swiss Army Knife for the internet.
21/ Thx for reading.

If you liked this thread, follow along @chriscantino to learn more about web3 and crypto.

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More from @chriscantino

4 Nov
1/ The odds were stacked against us: bootstrapped, crowded category, no network to speak of.

But we sold our startup for $100M+ thanks to an exceptional product—and some original marketing.

Marketing strategies we used to beat out the competition. 🧵
2/ Invest in personal relationships 🤝

☑ Wine and dine your partners. Send cards. Text them. Move the needle 5%, and you win the edge over your less-engaged competition
☑ Recognize network effects take years to build. Connections you make in year one will 10x by year five
3/ Write candidly to engage 💁

☑ Your biggest advantage is your authenticity—develop a voice and be honest af
☑ If you wouldn’t text it to your friend, don’t use it in your copy
☑ Share customer convos on social, thereby inviting more and creating a flywheel
Read 17 tweets
30 Oct
1/ How and why the NFT market will move towards Solana. 🧵
2/ To be clear, the NFT ecosystem is not going to abandon ETH. But its surge in popularity has resulted in prohibitive, unsustainable gas fees.

There are simply too many people and transactions on the network—and they’re not going away. A symptom of ETH’s success.
3/ We’ve been promised an eventual reduction in gas fees via ETH2, an upgrade to the Ethereum network—but that’s a whole year away, and may not mitigate the problem as much as we hope.

That leaves competitors with a significant time window of opportunity.
Read 12 tweets
29 Oct
1/ When it comes to your startup’s valuation, revenue is only one piece of the puzzle.

Here are the most important factors affecting your company’s price tag. 🧵
2/ Category expansion

If an acquirer aims to further category reach, do you represent that mobility?

Snack brands might gain an edge by expanding into frozen food. Web3 startups may be cheaper to acquire than to build. Gen Z brands could bring life to aging holdco portfolios.
3/ You’ve “stolen” a potential acquirer’s sales

Taking market share brings urgency to any deal. Highlight examples of how you’ve outsold competitors and disrupted placements they used to own—from search results to marketplaces.

Demonstrate reliable, incremental revenue.
Read 9 tweets
27 Oct
Billion dollar brands don’t just act different—they think different. Here’s how. 🧵
They don’t only see purchases—they see routines

-Instead of hyper-focusing on customer acquisition, they obsess over how, when, and why people use their products
-New SKUs aren’t just revenue drivers—they’re to embed the brand further into a customer’s daily routine
They don’t only see customers—they see networks

-Marketing is to establish purchase behavior for entire households and social groups—not just individuals
-Their products are designed to be shared
-Activating word of mouth is priority #1
Read 8 tweets
25 Oct
We bootstrapped to a $100M+ acquisition without venture capital. Here’s how. 🧵
1️⃣ Do the unscalable

Little things yield big advantages. The personal phone call. The personalized note and customer service. Getting on Zoom with an influencer. Scaled businesses can’t embrace the human side of startups like you can. Lean in.

The more unscalable, the better.
2️⃣ Leverage authenticity

Authenticity is your fastest path to forging brand devotion. Luckily, you have it in excess. Your story, your character, your VIBE. Everyone roots for the underdog. Take your customers behind the scenes.

Don’t be afraid of the messy.
Read 12 tweets
18 Oct
1/ OpenSea vs. Coinbase: Battle of the NFT marketplaces. Who will win? 🧵
2/ I’ve worked with dozens of marketplaces and some of the biggest companies in consumer. There are ten reasons marketplaces win:

Curation
Trust
Price
Convenience
Service
Distribution
Seller Tools
Accessibility
First Mover Advantage
Innovation

Let’s analyze and keep score. 👇
3/ Curation

OpenSea has an early lead with its reputation as the default place to launch projects—but they aren’t known for exceptional curation. They will have to deepen relationships with top creators to hold their lead.

Coinbase is unproven.

Point to OpenSea. (1-0)
Read 14 tweets

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