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Ryan McCready Profile picture
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2 Nov, 38 tweets, 15 min read
A few weeks ago, @BuzzSumo published the Top 100 Marketers You Should Follow.

We decided to round up the top/funniest share or thread from each marketer into a MEGA THREAD.

You could write a book with the amount of knowledge in this thread.

Grab a coffee, let's dive in!

🧵
#1 - Brian Dean // @Backlinko
#2 - Rand Fishkin // @randfish

#3 - Ross Simmonds // @TheCoolestCool

Also this gem from @TheCoolestCool 😆

#4 - Ann Handley // @MarketingProfs

#5 - Kaleigh Moore // @kaleighf

I also really love this share from @kaleighf, & think more people should see it!

#6 - Tim Soulo // @timsoulo

#7 - Andy Crestodina // @crestodina

#8 - Brian Clark // @brianclark

Also, need to send this to my parents who call everything a "blog"...

#9 - Ross Hudgens // @RossHudgens

This one hit a little close to home 😆

#10 - Melanie Deziel // @mdeziel

One of my favorite threads of all time:
This one is gold too, if you need some book recommendations:
#11 - Kristina Halvorson // @halvorson

#12 - Neal Schaffer // @nealschaffer

#13 - Jay Baer // @jaybaer

Simple but so true:
#14 - Michael Brenner // @brennermichael

#15 - Brian Honigman // @BrianHonigman

Drops some great remote work advice in this share too:
#16 - Sandeep Mallya // @sanmallya

I know Halloween is over, but is there anything scarier:
#17 - AJ Ghergich // @seo

#18 - David Meerman Scott // @dmscott

#19 - Kevan Lee // @kevanlee

Who doesn't love a good chart example too?!

#20 - Colleen Jones // @leenjones

#21 - Gerry Moran // @GerryMoran

#22 - Michele Linn // @michelelinn

Found out that one of their top shares was an article I actually wrote!
#23 - Jay Acunzo // @jayacunzo

Great life advice in this one too:
#24 - Margot Bloomstein // @mbloomstein

#25 - Mark Schaefer // @markwschaefer

SO simple but so true:
That's all we have for now! If you want to see the rest of the top shares from the other 75 marketers, be sure to follow me.

And subscribe to the @FoundationIncCo newsletter while you're at it: content.foundationinc.co/insights-1

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More from @RyanMcCready1

Ryan McCready Profile picture
28 Oct
Could you boil your company vision down to just 5 simple words?

Figma has.

And in my opinion, it helped them grow 5x in less than a year.

How did they turn those 5 words into a $10B valuation?

Let's break it down.

🧵
Those 5 simple words are:

⭐️Collaborative
⭐️Borderless
⭐️Transparent
⭐️Community-driven
⭐️Open-sourced

They might not mean anything by themselves.

But they are literally a checklist that @figmadesign wants to use to build the future of design.
At its core, Figma wants to make design accessible to everyone.

These 5 words explain exactly how they plan to do that.

And when you take a look at their company as a whole, you can see these values everywhere.

From their homepage all the way down to their help documents.
Read 33 tweets
Ryan McCready Profile picture
25 Oct
The design world is an EXTRA competitive niche.

So how did Figma grow by 5x in less than a year?

As well as hitting a $10B valuation in less than 5 years.

Well, it came down to 5 simple words.

Let's break it down.

🧵
@figmadesign has seen rocketship-level growth over the past few years.

Growing from a $2B to a $10B valuation in the past year.

They did it in an extremely competitive industry while battling a ton of entrenched brands like Adobe, Microsoft, & more.

So how did they do this?
Well, on the surface it might be a little opaque.

They didn't really invest in SEO or build a fancy advertising campaign.

However, once you land on their About Us page...everything starts to make sense.
Read 8 tweets
Ryan McCready Profile picture
19 Oct
Building a following is tough these days.

However, you can drive a ton of growth just by asking your followers a...question.

We used this hack to boost our Twitter following by 30% in 2 months.

And increase impressions by 300% in 30 days.

Let's break it down.

🧵
Literally all you have to do is ask your followers a question.

Or two. Or twelve.

Sounds easy, right?

Wrong!
First, you have to ask the RIGHT type of questions.

At Foundation, we try to keep the questions extremely focused on marketing or social media.

Asking people what they had for dinner or what type of coffee they like...never really took off.
Read 16 tweets
Ryan McCready Profile picture
27 Sep
Zapier drives 5+ million sessions to its "Best Of" listicles each year.

It's a super impressive metric.

But that doesn't mean anything if they CAN'T convert those readers.

Zapier has that figured out too.

And every great content writer should want to know their secrets...

🧵
Over the past 5+ years, Zapier has built an incredible SEO moat with these listicles.

These ~100 listicles currently drive over 455k sessions per month & rank on 287k keywords.

From the best note-taking apps to the best URL shorteners, they have a listicle for it.
They rank in the top spots for things like:

🔗 URL Shortener - 85k searches/month
✅ To-Do List - 54k searches/month
💻 Link Shortener - 49k searches/month
📆 Calendar App - 10k searches/month

Yet, they don't produce any apps that are related to those keywords.
Read 18 tweets
Ryan McCready Profile picture
14 Sep
Would you create a separate homepage for .0042% of your customers?

Probably not.

What if they drove 33% of your revenue?

🧵
Coursera has over 77+ million users across the globe.

Yet, they drive 1/3rd of their revenue is from only about 3,000 accounts.

Who are these mega spenders?

Businesses!
It hasn't always been like this.

Coursera started by targeting basically everyone who wanted to learn.

Now they use a hybrid model that targets both businesses & individual learners.

They wanted to become a "university for companies" instead of just offering general courses
Read 10 tweets
Ryan McCready Profile picture
9 Sep
A few weeks ago someone told me "marketing doesn't really matter as long as you have a great product."

So why does Sony, Nike & Apple even have marketing teams?

🧵
In 2020, Adobe was reported to spend $3.6 Billion on sales & marketing.

Even though they produce & sell "great products."

statista.com/statistics/122…
In 2020, Amazon spent about $22 Billion on marketing expenses.

Even though they produce & sell "great products."

statista.com/statistics/506…
Read 13 tweets

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