My strength is 1:1 conversations. Feels weird for a product like ours.
I knew it wouldn't scale, but I could give every customer a magical experience with a 1:1 onboarding & I could lean into my strength.
We STILL have customers raving about this:
That's it for today!
If you enjoyed this...
• consider dropping a follow (@MurtazaBambot)
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I tweet about fundraising, startups, and our journey building @HeartbeatChat
Join me for the ride!
TL;DR 1/ Build your community — this will become investors, customers, & hires 2/ Focusing on revenue to accelerate your learning 3/ Learn, iterate, & update in hours, not days 4/ Build along your personal strengths to benefit from compounded learning
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It's how we make meaningful connections with other humans.
But I've studied 100s of communities in 2021 — most STILL struggle w/ engagement.
Here's 7 ways I've learned to boost engagement overnight 🧵
1/ Ask human questions that create conversation 🤔
Boring: "who are you" & "why'd you join" 😴
Instead, ask something that starts a convo by default. My favorites:
• What's the best meal you've ever eaten?
• Your coolest celebrity encounter?
• Fav pic on your phone?
2/ Obsess over the onboarding experience
Members are the most likely to drop off in their first 7 days of joining the community.
Use every tool at your disposal here:
• Email onboarding sequences
• Live onboarding events
• Handwritten notes
Most common question investors ask during a pitch:
🚨 How are you going to use this money?🚨
Getting this wrong kills your whole pitch.
And 90% of startup founders answer it poorly.
Here’s how you nail it 🧵
First off — this is trick question!
What investors DON’T want to hear:
❌ “Here’s a breakdown of our expenses over the next year”
❌ “We’re going to pay ourselves a salary & work on this full-time”
❌ “It’s all going to a dev agency”
Instead, they're looking for 2 things ⬇️
What investors DO want to hear: 1/ How you're turning $1 of investment into $5 tomorrow 2/ The "fundable milestones" you're hitting
I pitched 100s of VCs during @HeartbeatChat's last round
There are unspoken, hidden rules in the VC world you're expected to figure out.
Learn them & fundraising becomes MUCH easier.
Use these 5 hidden rules to raise 10x faster 🧵
1/ VCs are looking for good stories
Investors have chances to offload shares 1-2 rounds later in private sales. They just need to be sure your story is good enough to attract follow-on investors.
You can craft a really strong story through trends: