I've coached 250+ founders over the last year.

Some never raise & struggle for years.

Others raise MILLIONS & build massive companies.

Here are 4 things the best founders do insanely well 🧵
1/ Build a community around you

Incredible founders build an entire ecosystem to support their efforts — customers, investors, hires, influencers

The easiest way to do this is through consistent, honest updates.

Our first investors came right off our update list: Image
2/ Focus on revenue from day 1

This isn't about the money. It's about the learnings you pick up while trying to get someone to swipe a credit card.

You'll...
• Identify real problems faster
• Storytell better with investors, customers, & hires

3/ Learn & iterate over the course of hours, not days

Great founders fall in love with solving a problem, not the solution. They're happy to re-test assumptions & keep learning new things.

We changed our target market 4 times at @HeartbeatChat.

From an old update email: Image
4/ Play to your strengths

My strength is 1:1 conversations. Feels weird for a product like ours.

I knew it wouldn't scale, but I could give every customer a magical experience with a 1:1 onboarding & I could lean into my strength.

We STILL have customers raving about this: Image
That's it for today!

If you enjoyed this...

• consider dropping a follow (@MurtazaBambot)
• RT the first tweet to help other founders who might be struggling to raise

I tweet about fundraising, startups, and our journey building
@HeartbeatChat

Join me for the ride!
TL;DR
1/ Build your community — this will become investors, customers, & hires
2/ Focusing on revenue to accelerate your learning
3/ Learn, iterate, & update in hours, not days
4/ Build along your personal strengths to benefit from compounded learning

• • •

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More from @MurtazaBambot

10 Jan
Communities are the backbone of the internet.

It's how we make meaningful connections with other humans.

But I've studied 100s of communities in 2021 — most STILL struggle w/ engagement.

Here's 7 ways I've learned to boost engagement overnight 🧵
1/ Ask human questions that create conversation 🤔

Boring: "who are you" & "why'd you join" 😴

Instead, ask something that starts a convo by default. My favorites:
• What's the best meal you've ever eaten?
• Your coolest celebrity encounter?
• Fav pic on your phone? Image
2/ Obsess over the onboarding experience

Members are the most likely to drop off in their first 7 days of joining the community.

Use every tool at your disposal here:
• Email onboarding sequences
• Live onboarding events
• Handwritten notes

h/t @FutureFounders Image
Read 10 tweets
16 Dec 21
How to run the perfect investor meeting...

a short framework ⬇️
Your goal in meetings? Drive FOMO

Investors are terrified of missing the next Airbnb. Your need to come off as a founder who's...

• Super smart
• Building something massive
• Already got a ton of other VCs interested

Here's how you start the call & give that impression ⬇️
1/ Start with small talk & take over.

Common stuff like "how's weather ☀️" or "love your puppy 🐶" first

About 2-3 min, there's an awk pause. This is when small talk is over — you HAVE to take control.

"Glad we could make this work, my schedule's been crazy. Let's dive in."
Read 11 tweets
14 Dec 21
Most common question investors ask during a pitch:

🚨 How are you going to use this money?🚨

Getting this wrong kills your whole pitch.
And 90% of startup founders answer it poorly.

Here’s how you nail it 🧵
First off — this is trick question!

What investors DON’T want to hear:
❌ “Here’s a breakdown of our expenses over the next year”
❌ “We’re going to pay ourselves a salary & work on this full-time”
❌ “It’s all going to a dev agency”

Instead, they're looking for 2 things ⬇️
What investors DO want to hear:
1/ How you're turning $1 of investment into $5 tomorrow
2/ The "fundable milestones" you're hitting

Let's break these down...
Read 9 tweets
16 Nov 21
I pitched 100s of VCs during @HeartbeatChat's last round

There are unspoken, hidden rules in the VC world you're expected to figure out.

Learn them & fundraising becomes MUCH easier.

Use these 5 hidden rules to raise 10x faster 🧵
1/ VCs are looking for good stories

Investors have chances to offload shares 1-2 rounds later in private sales. They just need to be sure your story is good enough to attract follow-on investors.

You can craft a really strong story through trends:
2/ Investors usually care about 1 of 4 things...

• Product
• Overall Vision
• Team
• Who else is in the round (round dynamics)

Just ask what they care about to get to the meat of the convo faster.
(Skip round dynamics question if needed)

Here's how I frame this question:
Read 7 tweets
8 Nov 21
Most startups pitch like this...
• Problem
• Solution
• Market Size
• Competition
• Biz Model
• Projections
• Team

But, this is the WORST way to tell your story.

Instead, here's how you craft a BILLION dollar story that always hits the mark 🧵
The standard problem-solution pitch treats fundraising conversations like a checklist ☑️

It has the right pieces... but it's not a memorable story 😩

Investors have to sell you to the rest of their partners. All you've given them is a list of facts.

You need a better flow...
Instead, start your pitch with TRENDS 📈

Trends are macro market conditions that affect your startup.

Good trends make your startup inevitable. They make it impossible to fail.

(@businessbarista's last episode on Founder's Journal covers this)

Some relatable examples: Image
Read 14 tweets
25 Oct 21
I used to STRUGGLE to raise money.

But in the last year, I've:
• Raised $700,000
• Turned down $1.1MM
• Helped other founders raise $20MM

Here's what I changed 🧵
Part of how you convince people is through your story.

The other part is SIGNALING

It's the subtle things you do over email & during meetings that make you seem more in demand.

Yes, you need a good story.

But story + great signaling can get you fully funded in 30 days.
1/ Only take meetings via intro

VCs value meetings from intros 100x more than cold emails.

Intros kick off your meetings with a stamp of approval from someone the VC trusts. It gets them to lean in.

Getting intros is easier than you'd expect:
Read 11 tweets

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