5 Advanced Skills for Performance Marketers

Level up: 🕹️
Python: Excel on acid.

What takes hours with pivot tables, VLOOKUPS and SUMIFS takes milliseconds.

Bonus ideas: scrape websites, analyze word frequency, trigger alerts, etc.

Check out: realpython.com for awesome tutorials.
SQL: raw data diving

If you can't get the data yourself you're dependent on those that can.

Poke around tables for gem insights that are otherwise hidden behind UIs.

w3schools.com/sql/ and stackoverflow.com are your friends.
HTML: how webpages are written

Make tweaks to landing pages, steal cool scripts from random sites.

Will make tag management and conversion tracking more intuitive too.
APIs: connecting the dots

Tap into your marketing channels programmatically.

Access troves of public data.

Use Python or something like Postman.
Web3: the future

Anticipate how the next revolution will affect your industry.

Happening right now, all over twitter.

Some good follows:

Decentralized finance: @DeFi_Dad
Community: @gregisenberg
NFTs: @beaniemaxi
vibes: @jackbutcher
If you enjoy insights into marketing, give me a follow: @bbourque
TLDR:

5 Advanced Skills for Performance Marketers

1. Python
2. SQL
3. HTML
4. APIs
5. Web3

Level up, friends!

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More from @bbourque

2 Nov
Berkshire Hathaway is worth over $647 billion today.

Most think Warren Buffett and Charlie Munger's success derives from investing skill.

But that's only half the equation.

The other half are 7 principles of persuasion that you can use today:
Persuasion underlies all great outcomes.

Business deals, romance, job negotiations.

Everyone has to believe they're acting in their best interests.

You can use these persuasion principles to increase your odds of success.
What's a persuasion principle?

Life is complex.

Humans have evolved to use cues to simplify decisions.

Tap into these and you'll be more successful.

Here are the 7 principles of persuasion:
Read 14 tweets
28 Oct
Startups often struggle to get customers.

I've overseen $100M+ in marketing spend to acquire customers online.

Here's a blueprint for B2C startups to acquire customers and scale quickly:
1) The Problem:

Many startups focus on their product first and wait too long to figure out distribution.

How will you get customers?

This is a complex topic and there's no single answer.

Let's look at your options:
2) Customer acquisition is typically broken into 3 types:

• paid marketing
• unpaid (SEO, PR, etc.)
• viral, product-led growth

Everyone wants to build a product that's so cool it magically attracts users.

This isn't that common.
Read 19 tweets
17 Oct
There are 5.14 billion Google results for "how to build a startup."

Most are a waste of time.

Here are 5 that are pure gold:
1) Learn from Elon Musk, Mark Zuckerberg and other top entrepreneurs.

Essays, videos and interviews on startup topics including fundraising and growth from the best founders of our generation:

ycombinator.com/library
2) Join a community of like-minded entrepreneurs.

Success stories, case studies and camaraderie as hustlers build side projects and MVPs in public, sharing what they learn.

indiehackers.com
Read 7 tweets
14 Oct
Some people will NEVER be happy.

They're waiting for that new partner, promotion, or Porsche.

Here's why they've got it backwards:
1. Happiness drives success, not the other way around.

Read that again.

You won't suddenly be happy because you're successful.

You're more likely to be successful if you're happy.

Here's why:
2. Your brain runs best on happiness

As explained by Shawn Achor in The Happiness Advantage:

• A happy mind works more effectively
• A happy mind sees opportunity that others miss
• A happy mind is more creative and innovative

Happiness ==> success
Read 18 tweets
6 Oct
Over 4,271 people re-shared my tweet on startups

4.2K Retweets | 13.6k ♥️

I went from <100 followers to over 2,500.

Here are 9 secrets to writing a viral tweet:
1) Find "Product-Market Fit" (PMF)

A tweet is a product in search of an audience.

PMF Formula = Audience + Problem + Solution

Audience: entrepreneurs and startup employees

Problem: how to grow their businesses

Solution: 22 actionable insights
2) Resonate emotionally

Startups aren't just valuations.

You confront self-doubt, uncertainty, wanting to give up, letting people down. Failure.

These are hard emotions people don't talk about.

People responded that they felt heard. Wow.
Read 14 tweets
2 Oct
6 years ago I joined a 20-person startup.

I wanted to quit after my first week, but I didn't.

Now our company is worth over $1B and has 200+ employees.

Here's what I've learned about succeeding at a startup:
1) Startups are HARD.

The work has never been done before, so you will constantly feel like you have no idea what you're doing.

And you might not.

This is uncomfortable, especially if you're a perfectionist.
2) There's a massive amount of UNCERTAINTY:

Do we have product / market fit?

Where will our growth come from?

Will we get enough funding to keep going?
Read 25 tweets

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