One of the biggest problems I hear from people is that the lead quality generated from the ads is terrible.
If that's you, then this simple solution will improve the quality of your Lead > Paid Customer conversation.
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Most marketers are obsessed with getting leads at a low price.
That's cool, but those low price leads are also low-quality leads, which means they will not buy.
A simple trick will sort this problem for you.
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Make your form a little harder to fill. Add more fields than just asking for an email or email and name.
The moment you do that, you might see the lead's cost going up, but the conversion rate will improve drastically for you.
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If you have a low budget for Marketing, then focus on collaborations and partnerships. They are the most underrated and successful ways to grow your brand presence.
Here are a few strategies you can implement and see some great success within 90 days of implementation.
👉 Run a Live Instagram session with a micro-influencer.
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👉 Run a Twitter Chat each week and invite people to collaborate.
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5 very important lessons I have learned while Facebook Ads for years now
Keep reading the thread.
👉 Don't have a ton of creatives. Replacing them a week is okay for non-performing ones. People at times get so obsessed that they start adding 5 new creatives a day for the same product.
If you add a ton of creatives then you will have a hard time finding winner ads unless you are spending $20k to $50k+ on ads per month.
👉 Don't rely on CBO 100% with Automated Bid. Use Cost Cap with a bigger audience.