One of the biggest problems I hear from people is that the lead quality generated from the ads is terrible.
If that's you, then this simple solution will improve the quality of your Lead > Paid Customer conversation.
1/n
If that's you, then this simple solution will improve the quality of your Lead > Paid Customer conversation.
1/n
Most marketers are obsessed with getting leads at a low price.
That's cool, but those low price leads are also low-quality leads, which means they will not buy.
A simple trick will sort this problem for you.
2/n
That's cool, but those low price leads are also low-quality leads, which means they will not buy.
A simple trick will sort this problem for you.
2/n
Make your form a little harder to fill. Add more fields than just asking for an email or email and name.
The moment you do that, you might see the lead's cost going up, but the conversion rate will improve drastically for you.
3/n
The moment you do that, you might see the lead's cost going up, but the conversion rate will improve drastically for you.
3/n
The suggestion is specifically for people running paid ads and driving targeted cold traffic to their landing page.
Bonus Suggestion: Never ever use Facebook's Automated Form Fill.
4/n
Bonus Suggestion: Never ever use Facebook's Automated Form Fill.
4/n
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