Thread by @iuditg

5 very important lessons I have learned while Facebook Ads for years now

Keep reading the thread.

👉 Don't have a ton of creatives. Replacing them a week is okay for non-performing ones. People at times get so obsessed that they start adding 5 new creatives a day for the same product.

If you add a ton of creatives then you will have a hard time finding winner ads unless you are spending $20k to $50k+ on ads per month.

👉 Don't rely on CBO 100% with Automated Bid. Use Cost Cap with a bigger audience.

👉 Never narrow down your cold audience. Each Ad set should have a minimum of 1m audience unless your country or city is not big enough.

👉 Always create two types of adset for the same product. One on Dynamic and one non-dynamic ad-set.

👉 The most important: Let your new campaign run for at least a week to judge your results.

More suggestions coming soon!

#facebook #FacebookADS

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