Pinterest $PINS 3Q21 Earnings 💪🏻
- Rev $633m +43% ↗️
- Adj EBITDA $201m +117% 🚀 margin 32%⭐️ +1081bps ✅
- NG Net Income $191m +119% 🚀 margin 30% ⭐️ +1041bps ✅
- 9M OCF $541m ⤴️
Rev By Geography
➡️ Total $633m +43% ↗️
➡️ US $498m +33% ↗️
➡️ Int $135m +96% 🚀
- Rev $633m +43% ↗️
- Adj EBITDA $201m +117% 🚀 margin 32%⭐️ +1081bps ✅
- NG Net Income $191m +119% 🚀 margin 30% ⭐️ +1041bps ✅
- 9M OCF $541m ⤴️
Rev By Geography
➡️ Total $633m +43% ↗️
➡️ US $498m +33% ↗️
➡️ Int $135m +96% 🚀
ARPU By Geography
➡️ Total $1.41 +37% ↗️
➡️ US $5.55 +44% ↗️
➡️ Int $0.38 +81% 🚀
MAU - 2nd consecutive quarter of QoQ Decline ↘️
➡️ Global MAU: 444m YoY +1%, QoQ -3%
➡️ US MAUs: 89m YoY -10%, QoQ -2%.
➡️ Int MAUs: 356m YoY +4%, QoQ -2%
➡️ Total $1.41 +37% ↗️
➡️ US $5.55 +44% ↗️
➡️ Int $0.38 +81% 🚀
MAU - 2nd consecutive quarter of QoQ Decline ↘️
➡️ Global MAU: 444m YoY +1%, QoQ -3%
➡️ US MAUs: 89m YoY -10%, QoQ -2%.
➡️ Int MAUs: 356m YoY +4%, QoQ -2%
1| $PINS Resilient to IDFA
“…our users often have commercial intent…we do have a rich set of first-party data and that makes us relatively less dependent on third-party signals to serve highly relevant ads…. our models have been pretty resilient to the loss of off-site data.”
“…our users often have commercial intent…we do have a rich set of first-party data and that makes us relatively less dependent on third-party signals to serve highly relevant ads…. our models have been pretty resilient to the loss of off-site data.”
2| On 2nd consecutive quarter decline in MAUs
“Although the timing it's hard to predict, we think that MAUs will return to more normal seasonal growth pattern in the future.”
“Although the timing it's hard to predict, we think that MAUs will return to more normal seasonal growth pattern in the future.”
3 | $PINS Different Proposition
“…they're not coming to connect with friends…actually coming to envision their future to plan for it & increasingly we're enabling them to take action by catching to the retailers in the products that can turn those as integration into reality.”
“…they're not coming to connect with friends…actually coming to envision their future to plan for it & increasingly we're enabling them to take action by catching to the retailers in the products that can turn those as integration into reality.”
4 | MAUs not gone forvever
“Pinterest is something that you might come in, use it for product a project and then you may pause. And historically, we've seen a lot of our users use it for a period of time and then come back.”
“Pinterest is something that you might come in, use it for product a project and then you may pause. And historically, we've seen a lot of our users use it for a period of time and then come back.”
5 | MAU Retention Strategies
Two answers to that, one is that we can do a better job at re-engaging the users.
“… resurrecting folks by showing them use cases that are relevant and doing that by improving the quality of our
personalization in the quality of outreach.
Two answers to that, one is that we can do a better job at re-engaging the users.
“… resurrecting folks by showing them use cases that are relevant and doing that by improving the quality of our
personalization in the quality of outreach.
5 | MAU Retention Strategies (cont’d)
“Not letting people laps in the first place, because we connect them with creators and use cases that really resonate that keeps them using the service more and more often to do more and more different things in their life.”
“Not letting people laps in the first place, because we connect them with creators and use cases that really resonate that keeps them using the service more and more often to do more and more different things in their life.”
➡️ Final Thoughts on Pinterest $PINS:
Slightly concerned on 2nd QoQ of MAU decline, but revenues & profits tell otherwise, until it starts to impact. MAU normalisation will occur, and MAU decline does not mean lost forever, could be more temporary. Don’t see a reason to exit.
Slightly concerned on 2nd QoQ of MAU decline, but revenues & profits tell otherwise, until it starts to impact. MAU normalisation will occur, and MAU decline does not mean lost forever, could be more temporary. Don’t see a reason to exit.
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