It all started with a phone call from my friend @Mike_Dillard.
He said, “Hey Codie, just bought a big RV. I’ve called 10 places in Austin and I can’t get space to put the mfing thing anywhere?!”
That one phone call led to a hunt for RV storage spaces.
My spidey senses went off.
Is there an opportunity in them there parking stalls?
The secret to investing is one equation:
Demand > Supply = Opportunity
Opportunity is all around. People don’t want us to realize that today, but there has NEVER been a better time to be alive.
Here's why it's a great industry to buy in:
It's very fragmented (no big Blackrock’s bulk buying)
RV parks are similar to self-storage industry 25 years ago; it’s early and not overbuilt
42 million people camp yearly
Demand WAY higher than supply
Of the 8,750 privately held US RV parks, 94% are owned by owners of less than 5 properties.
That means they aren’t pros with scale who are hard to compete with.
So I talked to the guys at Great Escapes who played in self-storage for 25 years reportedly giving investors 7x their money.
Not bad.
They moved into RV parks in 2019 and now own 7 parks. But these are not your average parks.
They buy an RV park that may look like this…
To one that looks like this…
Their belief is that the future of RV parks is full of floating jungle gyms, water parks, killer locations, and amenities somewhere between Disneyland and a resort.
This means when they take over they increased revenue by anywhere from 41%-200%, fascinating.
How Are They Doing it?
Turn something low cost into a mid cost experience:
Expansion = more sites on property
Increased Rate & Occupancy
Resort fees – add new amenities = new revenue lines
Renovations – patios, doggie dens,
Add glamping sites
Food trucks etc.
Want more details on how to capitalize on this opportunity?
But not many schools teach you how to run and grow a profitable, boring business
Here's 6 courses I'd tetach if I was in charge:
#1 Numbers But No Calculus
Accounting, Snooze I know. But learn 3 things:
- P&L (profit and loss) - how to read it & what's important
- forward looking projections (how to model out what cash & costs could be)
- taxes - if you know how they work you can save millions
#2 People over everything
Hiring,
- how to do it
- how not to suck at it
- how to get people to come buy into your dream
- better yet how to get your people to bring friends along
We launched a course and made $82,700 in 4 weeks...
Our model was do a thing (create a $1M newsletter biz), then create a course on how you did the thing ($1M newsletter course).
Here's what we did right and wrong so you can copy us:
I was clueless when I started Contrarian Thinking.
How clueless?
Like grope-in-the-dark-and-bang-your-shin-against-the-couch clueless.
A one woman show who had a full time job and no idea about internety-things.
So I got started and tried a bunch of things.
Many things worked well, but lots of other attempts failed.
So when contrarians began to number in tens of thousands and we began to hit 5, 6-figure months in revenue, all within a year, I figured was doing something right.