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Trung Phan 🇨🇦 Profile picture
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9 Nov, 4 tweets, 2 min read
Wild stat: 15% of Google searches are first-time queries (questions that have never been asked before)
For an answer to “do farts smell like eggs in the metaverse?”, check out the Not Investment Advice (NIA) podcast.

🔗 podcasts.apple.com/us/podcast/not…
Here’s the current top Google answer to “do farts smell like eggs in the metaverse?”:
Last thing, here’s an interesting thread on long-tail Google searches

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More from @TrungTPhan

Trung Phan 🇨🇦 Profile picture
10 Nov
Disney World receives 20m+ visitors year.

To guide guests (and create an unforgettable experience), the park's design is a masterclass in visual and color psychology.

Here are 14 examples 🧵 Image
1/ The job of building the park falls on Disney's Imagineers.

There are about 1.5k of them and they use this design pyramid which focusses on visual communication, wayfinding and "making things memorable." Image
2/ The red "carpet"

When you enter the Magic Kingdom, the bricks are red. This was Walt Disney's way of signalling to guests that he was "rolling out the red carpet" for an unforgettable experience. Image
Read 20 tweets
Trung Phan 🇨🇦 Profile picture
8 Nov
One reason Vitalik created ETH: he learnt the dangers of centralization after World of Warcraft took away his warlock’s powers.

If the game maker (Blizzard) let him be, *it* could've created ETH instead.

Now, ETH ($570B) is 11x $ATVI ($52B)

LESSON: The customer is always right Image
Here is Vitalik's full origin story. Legendary:

🔗 cypherhunter.com/en/p/vitalik-b… Image
Vitalik later said in an AMA that the "origin story" was a joke. Still, Blizzard effed up.

🔗reddit.com/r/ethtrader/co… Image
Read 4 tweets
Trung Phan 🇨🇦 Profile picture
7 Nov
In 2021, Peloton has seen its market cap fall from $50B to $17B. The “iPad on a bike” joke is trending but it’s a bit unfair.

Peloton’s design smartly uses many psychological hacks to get people hooked on exercise (and it's worth learning from).

Here are 9 of them🧵
1/ The psychological challenge with fitness is called “hyperbolic discounting”: we value immediate though smaller rewards more than long-term larger rewards.

The pain of diet or exercise NOW isn’t worth the long-term benefit of “being in shape”.
2/ Peloton's goal is to get you on -- and hooked by -- its bike. The key to this is "the habit loop": a neurological phenomenon that governs any habit (good or bad).

It has 3 parts:

1⃣CUE: Trigger craving
2⃣ROUTINE: Action to get reward
3⃣REWARD: Satisfaction of craving
Read 18 tweets
Trung Phan 🇨🇦 Profile picture
6 Nov
Janet Yellen using all her burners to vote YES on @elonmusk “should I sell 10% of Tesla to pay taxes” Twitter poll
to clarify: “unrealized capital gains tax” Twitter poll
You may also enjoy this thread
Read 4 tweets
Trung Phan 🇨🇦 Profile picture
5 Nov
In the early 90s, Elon did an internship at Scotiabank in Canada.

Instead of offering college-aged Elon the CEO job, Scotiabank made the greatest corporate gaffe ever and let him go.

Musk ($320B) is now worth 4x Scotiabank ($80B).

LESSON: People are your most important asset. Image
More seriously, Musk pitched his Scotiabank boss a bond trade that would have crushed it and they said “no”.

The experience convinced him to take on the stodgy financial sector (aka led to X and PayPal). Image
Follow @TrungTPhan for other hard-hitting business lessons
Read 6 tweets
Trung Phan 🇨🇦 Profile picture
4 Nov
this is too accurate
FYI: You should check out the Not Investment Advice (NIA) podcast for good laughs on business, tech and how to properly set up cords in your home.

🔗 podcasts.apple.com/us/podcast/not…
Speaking of hording stuff, you’ll love this thread
Read 5 tweets

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