My startups get 1 million+/month organic traffic.
SEO is key to our marketing strategy, and I recommend the same for others.
But I always get asked, "SEO tools are expensive, are there low-cost options?"
So I'm sharing my list of 25 FREE SEO tools, curated over last 4 years 🧵
SEO is key to our marketing strategy, and I recommend the same for others.
But I always get asked, "SEO tools are expensive, are there low-cost options?"
So I'm sharing my list of 25 FREE SEO tools, curated over last 4 years 🧵
25 tools over 5 categories:
1) Keyword Ideas
2) Keyword Research
3) Writing
4) On-page SEO
5) Tracking
Structure:
1) Use for
2) How to use
3) Website
Meanwhile, if you'd like to check out my startup
flexiple.com
1) Keyword Ideas
2) Keyword Research
3) Writing
4) On-page SEO
5) Tracking
Structure:
1) Use for
2) How to use
3) Website
Meanwhile, if you'd like to check out my startup
flexiple.com
1/ Google Search Auto-complete
Use for: Keyword Ideas
How to use:
- Type something on Google & you'll see predictions that can be your seed keywords
- To get more results, type in letters sequentially. For ex. "funding a", funding b" etc.
Website: Google.com
Use for: Keyword Ideas
How to use:
- Type something on Google & you'll see predictions that can be your seed keywords
- To get more results, type in letters sequentially. For ex. "funding a", funding b" etc.
Website: Google.com
2/ Keyworddit
Use for: Keyword Ideas
How to use:
- Extracts keywords from popular subreddits (having lots of comments)
- Enter the name of a subreddit and it will show you the top keywords from that subreddit sorted by monthly search volume
Website: highervisibility.com/free-seo-tools…
Use for: Keyword Ideas
How to use:
- Extracts keywords from popular subreddits (having lots of comments)
- Enter the name of a subreddit and it will show you the top keywords from that subreddit sorted by monthly search volume
Website: highervisibility.com/free-seo-tools…
3/ Google Trends
Use for: Keyword Ideas
How to use:
- Shows how popular a topic is across a period or time range
- Useful for finding sub-topics or trends in your niche that you want to target
Website: trends.google.com/trends
Use for: Keyword Ideas
How to use:
- Shows how popular a topic is across a period or time range
- Useful for finding sub-topics or trends in your niche that you want to target
Website: trends.google.com/trends
4/ Quora
Use for: Keyword Ideas
How to use:
Search for a broad term you already know (ex. 'remote work') and check the questions & related questions that show up.
Website: quora.com
Use for: Keyword Ideas
How to use:
Search for a broad term you already know (ex. 'remote work') and check the questions & related questions that show up.
Website: quora.com
5/ Wikipedia
Use for: Keyword Ideas
How to use:
Table of contents — Eg. if you check the table of contents for 'telecommuting', you will find interesting topics like 'remote office centres', 'information security for teleworkers' etc.
Website: wikipedia.com
Use for: Keyword Ideas
How to use:
Table of contents — Eg. if you check the table of contents for 'telecommuting', you will find interesting topics like 'remote office centres', 'information security for teleworkers' etc.
Website: wikipedia.com
6/ Google Keyword Planner
Use for: Keyword Research
How to use:
- Google's own keyword research tool
- Totally free and has the most authentic data
- Provides only a broad range for keyword volume, competition etc. and not exact numbers
Website: ads.google.com/home/tools/key…
Use for: Keyword Research
How to use:
- Google's own keyword research tool
- Totally free and has the most authentic data
- Provides only a broad range for keyword volume, competition etc. and not exact numbers
Website: ads.google.com/home/tools/key…
7/ Ahrefs Keyword Generator
Use for: Keyword Research
How to use:
- Free version of Ahrefs' powerful keyword research tool
- Shows top 100 keyword ideas with monthly volume & keyword difficulty
- Also shows top 50 related questions
Website: ahrefs.com/keyword-genera…
Use for: Keyword Research
How to use:
- Free version of Ahrefs' powerful keyword research tool
- Shows top 100 keyword ideas with monthly volume & keyword difficulty
- Also shows top 50 related questions
Website: ahrefs.com/keyword-genera…
8/ Answer The Public
Use for: Keyword Research
How to use:
- Great for finding seed keyword ideas or blog topics
- Shares popular, filtered results from Google autocomplete
- 2 free searches/day
Website: answerthepublic.com
Use for: Keyword Research
How to use:
- Great for finding seed keyword ideas or blog topics
- Shares popular, filtered results from Google autocomplete
- 2 free searches/day
Website: answerthepublic.com
9/ Hemingway
Use for: Writing
How to use:
- Makes your writing more clear and readable
- Tells you exactly what part of your content is easy or hard to read
** My favourite writing tool
Website: hemingwayapp.com
Use for: Writing
How to use:
- Makes your writing more clear and readable
- Tells you exactly what part of your content is easy or hard to read
** My favourite writing tool
Website: hemingwayapp.com
10/ Grammarly
Use for: Writing
How to use:
- Check for grammatical errors & typos
- Use the browser extension to run it on content you write anywhere on the web
Website: grammarly.com
Use for: Writing
How to use:
- Check for grammatical errors & typos
- Use the browser extension to run it on content you write anywhere on the web
Website: grammarly.com
11/ LSI Graph
Use for: Writing
How to use:
- LSI = Latent Semantic Indexing — Keywords considered similar by search engines. Ex. 'marketing plan' & 'marketing plan steps'.
- Gives you LSI keywords that you can infuse in your content.
Website: lsigraph.com
Use for: Writing
How to use:
- LSI = Latent Semantic Indexing — Keywords considered similar by search engines. Ex. 'marketing plan' & 'marketing plan steps'.
- Gives you LSI keywords that you can infuse in your content.
Website: lsigraph.com
12/ Yoast SEO
Use for: On-page SEO
How to use:
- Gives you key on-page & technical SEO stats for a particular blog
- Eg. title, meta description, keyword density, keyword presence in headings etc.
Website: yoast.com/wordpress/plug…
Use for: On-page SEO
How to use:
- Gives you key on-page & technical SEO stats for a particular blog
- Eg. title, meta description, keyword density, keyword presence in headings etc.
Website: yoast.com/wordpress/plug…
13/ Rank Math
Use for: On-page SEO
How to use:
- Yoast alternative that offers a similar set of features
- Other similar tools: The SEO framework, All in One SEO
Website: rankmath.com
Use for: On-page SEO
How to use:
- Yoast alternative that offers a similar set of features
- Other similar tools: The SEO framework, All in One SEO
Website: rankmath.com
14/ Moz Toolbar
Use for: On-page SEO
How to use:
- Gives you link metrics (domain authority, do-follow/no-follow links) & performs on-page SEO analysis
- Extremely handy since it stays at the top of your browser while you browse the internet
Website: moz.com/products/pro/s…
Use for: On-page SEO
How to use:
- Gives you link metrics (domain authority, do-follow/no-follow links) & performs on-page SEO analysis
- Extremely handy since it stays at the top of your browser while you browse the internet
Website: moz.com/products/pro/s…
15/ Ahrefs SEO Toolbar
Use for: On-page SEO
How to use:
- Ahrefs' version of the Moz toolbar
- Shows you lots of helpful SEO metrics (title, meta, word count etc.) while you browse the web
Website: ahrefs.com/seo-toolbar
Use for: On-page SEO
How to use:
- Ahrefs' version of the Moz toolbar
- Shows you lots of helpful SEO metrics (title, meta, word count etc.) while you browse the web
Website: ahrefs.com/seo-toolbar
16/ Google SERP Snippet Optimization Tool
Use for: On-page SEO
How to use:
- Shows (predicts) how your page will look like in search results based on your title, URL & meta
- Use it to optimise your snippets for higher click rates
Website: highervisibility.com/seo/tools/serp…
Use for: On-page SEO
How to use:
- Shows (predicts) how your page will look like in search results based on your title, URL & meta
- Use it to optimise your snippets for higher click rates
Website: highervisibility.com/seo/tools/serp…
17/ Animalz Revive
Use for: On-page SEO
How to use:
- Analyses your Google Analytics data and suggests what content/posts on your website need to be refreshed
- Also shows traffic loss since peak for a particular page or blog
Website: revive.animalz.co
Use for: On-page SEO
How to use:
- Analyses your Google Analytics data and suggests what content/posts on your website need to be refreshed
- Also shows traffic loss since peak for a particular page or blog
Website: revive.animalz.co
18/ Siteliner
Use for: On-page SEO
How to use:
Scans your website and sends your a full SEO report highlighting problems like duplicate content, broken links etc.
Website: siteliner.com
Use for: On-page SEO
How to use:
Scans your website and sends your a full SEO report highlighting problems like duplicate content, broken links etc.
Website: siteliner.com
19/ Google Analytics
Use for: Tracking
How to use:
- Must be part of your initial SEO setup
- Gives you great detail of data/analytics about your website
Website: analytics.google.com
Use for: Tracking
How to use:
- Must be part of your initial SEO setup
- Gives you great detail of data/analytics about your website
Website: analytics.google.com
20/ Google Search Console
Use for: Tracking
How to use:
- Must be part of your initial SEO setup
- Provides you search specific data about your website: Keywords you rank for, no. of clicks etc.
(contd.)
Use for: Tracking
How to use:
- Must be part of your initial SEO setup
- Provides you search specific data about your website: Keywords you rank for, no. of clicks etc.
(contd.)
Pro-tip 1: Use search console to track & fix technical errors, request indexing for pages & submit sitemaps.
Pro-tip 2: Search console insights (beta) provides more accurate & relevant insights. Eg. pages with high avg duration, top sources etc.
Website: search.google.com/search-console
Pro-tip 2: Search console insights (beta) provides more accurate & relevant insights. Eg. pages with high avg duration, top sources etc.
Website: search.google.com/search-console
21/ Bing Webmaster Tools
Use for: Tracking
How to use:
- Bing's version of Google Search Console
- Must be part of your SEO setup if you're also optimising content for Bing
Website: bing.com/webmasters
Use for: Tracking
How to use:
- Bing's version of Google Search Console
- Must be part of your SEO setup if you're also optimising content for Bing
Website: bing.com/webmasters
22/ Ahrefs Backlink Checker
Use for: Tracking
How to use:
- Shows key SEO metrics for a website including domain rating, URL rating & list of top 100 backlinks.
- Useful when you're looking to check SEO stats of your competitor/related website.
Website: ahrefs.com/backlink-check…
Use for: Tracking
How to use:
- Shows key SEO metrics for a website including domain rating, URL rating & list of top 100 backlinks.
- Useful when you're looking to check SEO stats of your competitor/related website.
Website: ahrefs.com/backlink-check…
23/ Ahrefs SERP Checker
Use for: Tracking
How to use:
- Shows key SEO metrics for top 3 results filterable by countries for any keyword.
- Includes no. of backlinks, no. of referring domains, no. of keywords ranking for.
Website: ahrefs.com/serp-checker
Use for: Tracking
How to use:
- Shows key SEO metrics for top 3 results filterable by countries for any keyword.
- Includes no. of backlinks, no. of referring domains, no. of keywords ranking for.
Website: ahrefs.com/serp-checker
24/ Ahrefs Broken Link Checker
Use for: Tracking
How to use:
- Shows top 10 broken links for any website
- Useful when you're doing outreach to get links from broken-link opportunities
Website: ahrefs.com/broken-link-ch…
Use for: Tracking
How to use:
- Shows top 10 broken links for any website
- Useful when you're doing outreach to get links from broken-link opportunities
Website: ahrefs.com/broken-link-ch…
25/ Google Pagespeed Insights
Use for: Tracking
How to use:
- Gives you key stats & improvement areas regarding your website speed & performance
- Should ideally optimise to have green scores on both desktop & mobile
Website: developers.google.com/speed/pagespee…
Use for: Tracking
How to use:
- Gives you key stats & improvement areas regarding your website speed & performance
- Should ideally optimise to have green scores on both desktop & mobile
Website: developers.google.com/speed/pagespee…
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2) Following me :)
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