Email newsletters are evergreen.
I write & manage 4 newsletters with 6000+ subscribers. They have been a critical element of my startup's marketing & revenue growth.
Here's everything you need to know about running a newsletter and how to build an effective strategy 🧵
I write & manage 4 newsletters with 6000+ subscribers. They have been a critical element of my startup's marketing & revenue growth.
Here's everything you need to know about running a newsletter and how to build an effective strategy 🧵
This framework is divided into X sections:
1) Why newsletters (1-2)
2) Define goals & theme (3-4)
3) Writing & tracking (5-6)
4) Distribution (7-12)
Meanwhile, if you'd like to check out my startup 👇
flexiple.com
1) Why newsletters (1-2)
2) Define goals & theme (3-4)
3) Writing & tracking (5-6)
4) Distribution (7-12)
Meanwhile, if you'd like to check out my startup 👇
flexiple.com
1/ Why email newsletters still work
- Loyal audience
- Great for low budget marketing
- Everyone uses email
- Loyal audience
- Great for low budget marketing
- Everyone uses email
2/ Use cases for email newsletters
- Distributing your content
- Can act as an MVP
- Building an audience
- Building brand awareness
- Can be an independent business (paid newsletters)!
- Distributing your content
- Can act as an MVP
- Building an audience
- Building brand awareness
- Can be an independent business (paid newsletters)!
3/ Define what you want to get out of the newsletter
- Goal(s) for the newsletter. Example - I want to build a loyal audience of 5000 people over next 6 months.
- Metrics to measure success. Example - # of subscribers, open rate, # of replies/week.
- Goal(s) for the newsletter. Example - I want to build a loyal audience of 5000 people over next 6 months.
- Metrics to measure success. Example - # of subscribers, open rate, # of replies/week.
4/ Define the theme & tone for your newsletter
What value will your subscribers get?
Examples:
- Insightful content to make you better at remote work. One original article every Wednesday.
- Maker Mind is your weekly dose of mindful productivity.
What value will your subscribers get?
Examples:
- Insightful content to make you better at remote work. One original article every Wednesday.
- Maker Mind is your weekly dose of mindful productivity.
5/ Define a consistent writing routine
Writing consistently is hard but an absolute must if you want to run a newsletter.
You need to build powerful habits & routines for both reading & writing.
Writing consistently is hard but an absolute must if you want to run a newsletter.
You need to build powerful habits & routines for both reading & writing.
https://twitter.com/hrishiptweets/status/1374225486436397057
6/ Set up regular tracking
Based on the metrics you defined above, set up a simple tracking system to maintain & monitor your newsletter growth regularly.
For example, you review subscriber growth & open/click rates every Monday.
Based on the metrics you defined above, set up a simple tracking system to maintain & monitor your newsletter growth regularly.
For example, you review subscriber growth & open/click rates every Monday.
7/ Getting the initial subscribers
The most effective way to get initial subscribers is social media and your existing networks.
The most effective way to get initial subscribers is social media and your existing networks.
https://twitter.com/hrishiptweets/status/1372050303214706694
8/ Convert newsletter into blogs & optimise for SEO
Publish all newsletter issues on your website as archives. It gives people a chance to look at your content before subscribing.
Plus, the newsletters become blogs for you which can rank on Google & bring you organic traffic.
Publish all newsletter issues on your website as archives. It gives people a chance to look at your content before subscribing.
Plus, the newsletters become blogs for you which can rank on Google & bring you organic traffic.
9/ Build a distribution engine
Distributing your newsletter like a blog to get do-follow links and more traffic.
Make it a habit, don't rely on your memory to post content across channels. A simple table with a list of channels & checkboxes should suffice.
Distributing your newsletter like a blog to get do-follow links and more traffic.
Make it a habit, don't rely on your memory to post content across channels. A simple table with a list of channels & checkboxes should suffice.
10/ Submit to newsletter directories
Examples:
- @rad_letters
- @inboxreads
- @InboxStash
- @ForSubscribing
Examples:
- @rad_letters
- @inboxreads
- @InboxStash
- @ForSubscribing
11/ Use social media effectively to market your newsletter
Share your newsletter on social media. Not as links, but handcrafted posts.
Example:
Share your newsletter on social media. Not as links, but handcrafted posts.
Example:
https://twitter.com/GoodMarketingHQ/status/1352297586225504257
12/ Launch your newsletter as a product
A quality newsletter is a great product. Wait a few weeks to build your initial newsletter archives & then launch it on platforms like @RemoteTools, @ProductHunt & Reddit.
A quality newsletter is a great product. Wait a few weeks to build your initial newsletter archives & then launch it on platforms like @RemoteTools, @ProductHunt & Reddit.
That's it for the thread!
I regularly share such threads around startups & marketing, so consider retweeting the first tweet & following me :)
I regularly share such threads around startups & marketing, so consider retweeting the first tweet & following me :)
https://twitter.com/hrishiptweets/status/1437275344885608450?s=20
• • •
Missing some Tweet in this thread? You can try to
force a refresh
