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Hrishikesh Pardeshi Profile picture
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7 Oct, 16 tweets, 4 min read
I've done a 2-year MBA from the top business school in India. But I've learnt 10x about marketing while growing my startup to $3 million+ revenue in 4 years.

I regularly share my learnings & experiences in marketing my startup.

Here's a list of my top 13 marketing threads 🧵
Topics covered over 13 threads:
• Launching your Startup
• Building an Audience
• Marketing Lessons
• Online Channels
• $0 Marketing
• Newsletters
• SEO

Bookmark. Grab a coffee. Get reading!

Meanwhile, if you'd like to check my startup:
flexiple.com
1/ 21 marketing lessons after 4 years of building my own startup

2/ $0 marketing — 10 channels

3/ SEO — 29 lessons after 4 years of building my own startup

4/ SEO — 30-step strategy framework

5/ SEO — 8-step keyword research framework

6/ 11 online marketing channels for marketing & growth

7/ Build audience before product — How to

8/ Launching your startup — 25 platforms compared across 5 parameters

9/ Launching your startup — Product Hunt

10/ Newsletters — Building a strategy

11/ Newsletters — Getting initial subscribers

12/ Newsletters — 15 useful & non-obvious tips

13/ Newsletters — Writing

I regularly share content around marketing, startups & tech, so consider:
1) Retweeting the first tweet
2) Following me :)

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Hrishikesh Pardeshi Profile picture
28 Sep
I run 4 newsletters with 6000+ subscribers.

It has helped in marketing my startup, and growing to $3mn+ revenue.

But when I started in 2018, I had 0 online presence.

I went from 0 to 1259 subscribers. In a week. Without writing a word of content.

Full story of how I did it 🧵
1/ Deciding what to write

I had been writing software for 6 years & building products for my own startup for 3 years. I thought people might be interested to read my take on how to build tech products.

As a first, I wrote down topics for 10-12 issues of this newsletter.
2/ Getting public validation

I had no validation if people would want to read my newsletter. I didn't want to end up writing 5-10k words & not having anyone to read it.

So I put up a public post announcing that I am starting a newsletter & a glimpse of what to expect.
Read 9 tweets
Hrishikesh Pardeshi Profile picture
22 Sep
My startup has grown from 0 to $3 million+ revenue without spending $$ on paid ads.

I have done $0 or low budget marketing, using online channels effectively to market my products.

Here's a list of 10 such channels. A mega thread on my learnings over 4 years 🧵
10 channels over next 23 tweets:
1. Newsletter
2. SEO Blog
3. Guest Blog
4. Twitter
5. LinkedIn
6. Product Hunt
7. Hacker News
8. Reddit
9. Communities
10. Social Groups

Bookmark, grab a coffee & get reading!

Meanwhile, if you'd like to check my startup
flexiple.com
1/ Newsletter

Email newsletters are evergreen. You interact with your audience on a channel they can never do away with.

‣ Define a clear goal for your newsletter - what value will your subscribers get?

‣ Be yourself & write like a person would.

(1/3)
Read 26 tweets
Hrishikesh Pardeshi Profile picture
13 Sep
Email newsletters are evergreen.

I write & manage 4 newsletters with 6000+ subscribers. They have been a critical element of my startup's marketing & revenue growth.

Here's everything you need to know about running a newsletter and how to build an effective strategy 🧵
This framework is divided into X sections:
1) Why newsletters (1-2)
2) Define goals & theme (3-4)
3) Writing & tracking (5-6)
4) Distribution (7-12)

Meanwhile, if you'd like to check out my startup 👇

flexiple.com
1/ Why email newsletters still work

- Loyal audience

- Great for low budget marketing

- Everyone uses email
Read 15 tweets
Hrishikesh Pardeshi Profile picture
8 Sep
My startups get 750K/month organic traffic and SEO has been a major reason for our growth to $3 million+ revenue.

I honestly can't imagine a startup marketing plan that doesn't have SEO focus.

So here's my 30-step SEO strategy for startups based on 4 years of learnings 🧵
This framework has 6 sections:
1) The Right Mindset (1-5)
2) Correct Setup (6-10)
3) Website Authority (11-14)
4) Keyword Research (15-22)
5) Content Creation (23-26)
6) Optimisations (27-30)

Let's dive in!

Meanwhile, if you'd like to check my startup 👇
flexiple.com
1/ Focus on SEO from day 1

SEO takes time to show results, at least 3-6 months or even more. So you must plan & start working on SEO early.

[Right mindset]
Read 33 tweets
Hrishikesh Pardeshi Profile picture
23 Aug
Our Startup, Flexiple, is now a $2 million+ business and in our early years, Google sheets was our MVP.

We generated $100,000 revenue and got great validation just using sheets!

Here are 8 things to keep in mind while you build your startup's MVP 🧵
MVPs don't need to be products.

A landing page, email newsletter, demo video — all qualify as startup MVPs.

(1/8)
MVPs should have only one goal — Get early validation & feedback quickly.

(2/8)
Read 10 tweets
Hrishikesh Pardeshi Profile picture
13 Aug
Consistency is so underrated.

Most startup or marketing initiatives fail due to lack of consistent behaviour or routines, despite the best of intentions.

A short personal story 👇
In 2018, we realised that we needed to put serious effort on content creation & publish tech blogs.

My natural instinct was to say, 'Let me start by writing tech blogs myself. I know tech & I can write, so this shouldn't be so tough'.
To be considered a tech publication, we would need at least 40-60 blogs published.

That would mean:
10 blogs each month, for at least 4-6 months.
Read 4 tweets

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