Hot Take:

The metaverse is going to make everything more extreme.

Here’s how the world is about to go on tilt and what it means for you 👇👇👇
My friend @ShaanVP had an awesome thread on the metaverse a few weeks ago.

He set a clear, understandable definition of the metaverse:

The metaverse is a time, not a place.

It’s when our digital life is more important than our physical life.
If you believe in that definition (I do), then it pushes an interesting second order question.

What happens when that shift occurs?

I think everything gets a lot more extreme.

Why?
The world doesn’t get any bigger, but our surface area of exposure increases exponentially.

We have more insight and visibility into everything that’s going on.

This will put more pressure on the proverbial pressure cooker.

Here are 10 examples:
1. Opportunity

As more economic activity moves online, constraints and barriers go away.

You can be 10,000 miles away and considered as a candidate for a job.

Measurement pushes away from inputs (politics, facetime) to outputs (deliverables).
2. Competition

More opportunity brings more competition.

Tasks will get "re-rated" to their global economic value.

- Growth Assistants in the Philippines (shoutout @jspujji)
- Developers in Eastern Europe
- Bookkeepers in India

Business will now truly be a global sport.
3. Outcomes

Software allows for infinite leverage and (theoretically) infinite upside.

A lot of people in tech think we’re in a bubble.

I think we’re just getting started.

We’re going to see more companies that are started by fewer people with bigger results.
4. Engagement

More stimuli at our fingertips - notifications, tweets, messages, information - creates short consideration spans.

We either engage with short form content - e.g. TikTok - or long form content - e.g. 2 hour podcasts / binge TV.

The middle is no man's land.
5. Empathy

@DaveChappelle has a great quote: "When you see everything, it’s hard to care about anything."

Again the middle drops out.

Pro - there's less friction to engage on things that matter to us

Con - there's zero mindshare to engage on things that don't matter to us
6. Impulse

When friction reduces, decision making becomes faster.

We're seeing this play out live in many areas right now (most notably crypto).

Faster decisions = faster outcomes = faster iterations.

A virtuous cycle on the way up or a vicious cycle on the way down.
7. Voiced Opinions

More and more perspectives will come online with increased connectivity.

This will lead to an increase in bottom up analysis + more ground truth discovery.

It'll also lead to a lot of noise.

Curating the right information diet will be key.
8. Agitation

As more of my life is spent in the digital world, I've noticed I get agitated over the smallest things.

- Phone not connecting? Annoying.
- TV not streaming? Annoying.
- Browser not loading? Annoying

Subconscious, but we'll all continue to push in this direction.
9. Comparison

We get to see a curated sliver of everyone's life in real time now.

In the future, it'll get even more curated and dynamic with faster feedback loops.

If you’re not careful this can create serious cognitive distortion.

The comparison game can be infinite.
10. Polarization

Most people feel isolated because their viewpoints don't resonate.

But what happens when you take that viewpoint and extend it to 8B people worldwide?

Tribalism increases.

Why change your position if you can find people online that sympathize and agree?
Think about a world that has extreme:

1. Opportunities
2. Competition
3. Outcomes
4. Engagement
5. Empathy
6. Impulses
7. Voiced Opinions
8. Agitation
9. Comparison
10. Polarization

I don't know how that plays out, but I do know there will be lots of disruption and innovation.
As with anything, the metaverse is not “good” or “bad” on its own.

But there will be good and bad that comes from it.

If you believe the premise that everything is going to become a lot more extreme like I do, the second order effects are really interesting to think about.
If you enjoyed this tweet, give me a follow.

➡️@RomeenSheth ⬅️

I tweet about:

- Scaling a $50M+ bootstrapped business
- Interviewing titans of business
- Investing a few million a year in world class founders

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More from @RomeenSheth

12 Nov
The cold hard truth:

Why do companies like Quibi raise billions, while companies like Peloton get nothing?

Because fundraising is a GAME

And most people don’t know the rules.

Here are 8 frameworks packed with 50+ hard earned lessons to help you win the game 👇👇👇
You can’t play the game without nailing the basics.

There are 5 core ingredients to a startup pitch.

- Most have 2.
- Good ones have 4.
- The best have all 5.

Now that you have a grasp of the basics, it’s time to level up.

Good news - most founders make the same mistakes as each other.

Bad news - these mistakes are really easy to make.

Here's what to keep in consideration:

Read 11 tweets
9 Nov
This week I had @chamath on the pod for a hard hitting 80 min discussion.

Man, this was fun.

Here’s 15 unique insights I learned from one of the greatest tech icons of our generation 👇👇👇
Chatting with @chamath was a blast.

He has a special ability to dissect complex topics and articulate them elegantly.

I also found him to be a down to earth guy that was incredibly generous with his time.

Alright...onto the insights:
Insight 1: The world is best understood through the lens of a pendulum

This pendulum swings between 2 poles:

Centralization -- Decentralization

Technology accelerates the shift to decentralization.

This necessitates a shift in the role of private enterprise and government
Read 21 tweets
5 Nov
I love Twitter.

It’s truly the Town Square of the Internet.

But finding the diamond in the rough voices can be tough.

Here are 20 of my favorite people to follow:
1. Alex Lieberman - @businessbarista

Alex writes extensively about the Founder journey.

The cool part is he’s lived everything he talks about - starting from $0 and selling for $75M with hardly any outside capital raised.

My favorite piece:

2. Ryan Breslow - @ryantakesoff

Ryan is a Top 1% founder.

This guy is a machine - he’s built 2 unicorns before the age of 27.

Ryan spells out lessons on fundraising, operating and scaling.

My favorite piece:

Read 23 tweets
2 Nov
The ultimate hack to 10x your career:

Enter the Side Door.

Let's break it down 👇👇👇
Let’s set the stage. Imagine you’re in college and it’s Friday night.

It’s been a long week and it’s the party of the year at the local bar.

Awesome - you’re all set to go.

You get there and run into a huge problem.
There’s a massive line outside.

You do what most people do.

You stand in line in the freezing cold for an hour.

You’re tense and starting to worry.
Read 17 tweets
26 Oct
A few days ago I mentioned I’ve invested $2M in 30 companies over the past year.

Over that same time frame I’ve seen 300+ companies fundraise.

With a few tweaks - a lot of these Founders could raise a lot more.

Here are 20 tips for fundraising 👇👇👇
Tip 1: Tell a story, don’t recite facts.

The best pitches are immersive conversations.

Storytelling and narrative brings your business alive.

It creates a discussion arc that pulls Investors in and creates opportunities for engagement.
Tip 2: More ELI5, less industry jargon

Investors are not all knowing.

Don’t assume your investors know the nuances of your space.

Simplicity is best when establishing a baseline (and in general).

Establishing common ground quickly, allows you to go deeper together.
Read 24 tweets
20 Oct
I quadrupled down on angel investing this past year.

I’ve invested $2M in 30 companies.

In the process, I’ve learned what feels like 5 years worth of lessons.

Here are my 15 biggest takeaways for anybody interested in angel investing 👇👇👇
Lesson 1: Ownership Reality > Ownership Mindset.

The earlier you think of yourself as an investor, the better.

Investing in startups is a cheat code to participating in the future with asymmetric upside.

Worst case, you lose 1x your money; best case you 1000x it.
Lesson 2: Investing breaks down into 3 phases:

I. ACCESS: Did I see the company?
II. JUDGEMENT: Did I say yes?
II. VALUE: Did they say yes?

You need to be good at all 3 to get a deal done.

Figure out where you're weak / strong. Each requires a slightly different skill set.
Read 20 tweets

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