Thread by @RomeenSheth

The cold hard truth:

Why do companies like Quibi raise billions, while companies like Peloton get nothing?

Because fundraising is a GAME

And most people don’t know the rules.

Here are 8 frameworks packed with 50+ hard earned lessons to help you win the game 👇👇👇

You can’t play the game without nailing the basics.

There are 5 core ingredients to a startup pitch.

- Most have 2.
- Good ones have 4.
- The best have all 5.

https://twitter.com/RomeenSheth/status/1381029062219599874?s=20

Now that you have a grasp of the basics, it’s time to level up.

Good news - most founders make the same mistakes as each other.

Bad news - these mistakes are really easy to make.

Here's what to keep in consideration:

https://twitter.com/RomeenSheth/status/1452797961067446274

We’re in a really unique fundraising environment right now.

It’s important to contextualize all these tips in the “here and now” of what’s going on in the landscape.

https://twitter.com/RomeenSheth/status/1444824276322955264

Once of the coolest things that has come out of fundraising in 2021 is equity crowdfunding.

There's been major regulatory change and this is going to be a gamechanger for startups.

https://twitter.com/RomeenSheth/status/1373793537859403777?s=20

For the life of me I don't understand why VCs make Founders pay the bill for fundraising paperwork.

Some VCs have changed this behavior, but most haven't.

In case you have to pay, don't get swindled.

Here's how to reduce your legal bill by 90%+:

https://twitter.com/RomeenSheth/status/1442646420348194817

Aside from your own fundraise, if you're interested in angel investing, it breaks down into 3 distinct steps.

Internalize all 3 of these and then have a strategy for each:

https://twitter.com/RomeenSheth/status/1348040337101611009?s=20

I've invested a few million over the past year.

It's humbling, exciting and anxiety inducing all in one.

If you're interested in angel investing (or a Founder that wants to see how an Angel "thinks"), here are some observations:

https://twitter.com/RomeenSheth/status/1450621337727389702

Finally (and selfishly), here's what I'm personally most excited about in 2021.

I'll post an updated one for 2022 soon.

If you're building in any of these areas, I'd love to chat:

https://twitter.com/RomeenSheth/status/1345836588585123846?s=20

If you enjoyed this tweet, give me a follow.

➡️@romeensheth⬅️

I tweet about:

- Scaling a $50M+ bootstrapped business
- Interviewing titans of business
- Investing a few million a year in world class founders

And if you have any questions on fundraising, DM me.

I’ll answer the first 50 questions I get over the next few hours.