Thread by @toyinomotoso

If you have helpful knowledge that can help a lot of people solve a serious problem in their lives and you are not packaging it and selling it to them, I believe you are a bad person.

Let me explain.

Let's say you have a highly effective solution that helps people completely get rid of glaucoma.

Right now, a crazy high number of people are struggling with this problem & are spending huge amounts of money that is giving little or no results.

Let's see what you can do.

OPTION 1: Refuse to Share Your Knowledge:

Just that if you refuse to share your knowledge, many of these people will go blind and live a really tough life simply because you refused to share what you know.

OPTION 2: Share Your Knowledge For Free:

Maybe you decided to share your knowledge but you refused to monetize it because you want to be Mother Theresa.

This is what will happen.

First, many of these people who already spend about N330k a year on treatments won't believe your solution because it is free.

Some will believe you. They will even collect the solution but won't try it because people place little value on things they got free.

Then at some point, some will try it & use it.

When they see it works, they will be happy & tell others who will also come to you for help.

Then at some point, you will become frustrated because you won't have enough time & resources to help these people again

(remember, you are not making money from it)

And in order to distribute your solution to a lot of people, you need various tools which are not free.

Then you need to employ people to work with you who won’t do it for free.

So, you will eventually have to focus on other things that will help you make money to fund this little passion of yours.

Sure, you will get a lot of thank you & God bless you, but that is all.

The end result is that a lot of people still won’t hear about your solution or use.

The only way this could work is if you have a philanthropist who is supporting your cause by giving you all the money you need to share your solution.

But the probability of this happening is the same as Bob Risky getting pregnant.

OPTION 3: Share Your Useful & Tested Knowledge In Exchange For a Little Money:

Here, you decide to share your tested knowledge for a little amount of money. For this example...let's say N20,000.

For people who are spending about N300k a year on not so effective solutions, that price will be a big deal.

As a result, you will make enough money that you can use to set up systems and advertise the solution to reach a high number of people.

Also, you wouldn't mind paying more attention to this because you will have a lot of money to settle your day to day bills as well.

At the end of the day, everyone wins.

The people who bought your knowledge will be happy because they are able to get their vision back.

And you will be happy for 2 things:

1. You made a lot of money.

2. More importantly, you were able to help a lot of people smile again.

This wouldn't have happened if you didn't share the information or if you focused on only sharing it for free.

I hope you got the message.