Somewhere around $50M many eCommerce brands go through a similar experience.
I call it "The Shrinking Sponge"
Here is how the story plays out time and time again...
Venture Capital group "Power Johnson Ventures" has just invested some fresh capital in DTC darling "Never Towards".
The first meeting with the executive team lays out one simple, obtuse, ambiguous, unclear goal. Growth.
Absent any clear indication of in what time horizon, at what margin, on which product, from which customer this growth is supposed to happen, the CMO excitedly gathers her leaders up...