Thread by @breakglowpri

A content calendar still needs a marketing strategy. Here’s a few quick steps to take BEFORE you come up with topics:

( 🧵)

Firstly, I will not stop preaching about how entrepreneurs & companies need to start repositioning ‘content’ in their heads as ‘brand assets’.

These are your ambassadors. Your sales reps. Your doormen.

Put some respect on your reputation &prioritize quality (if you’re serious)

Next you need to figure out who you’re talking to.

Who are they? What do they do? How does their current struggle fit into a storyline that leads them to YOUR solution?

Then you create content pillars. What are the general things you talk about? Then what’s the specific stuff you focus on?

Here’s a thread on how to create your pillars (note: this is the way I prefer to do them)

https://twitter.com/breakglowpri/status/1400487405308678152

Now you know who you’re talking to and what you’re talking about so you can start generating topics.

Tools for this:
-AnswerthePublic
-Quora
-FB groups
-Literally anywhere on the internet

Here’s a video to help:

You can get your SEO together now. Start searching for keywords that you want to rank for.

This is also the time to work on your hashtag strategy.

Now one thing to consider is distribution. What type of content are you creating it and WHERE are you putting it?

Also work out the details of how often you’re publishing. Who’s handling which tasks, etc

Where 👏🏾 you 👏🏾 distribute 👏🏾 content 👏🏾 matters 👏🏾

Your market research phase should help you figure out the best places to position your content for the right people to see.

Don’t overwhelm yourself but you don’t have to put eggs in one basket that isn’t even returning yet

Last step- repurpose, rinse, repeat

THEN you can worry about your content calendar 😮‍💨😅

I’m Pri and I run BreakGlow— a content marketing studio for businesses that want to save time on planning, producing and publishing marketing funnels & high-quality evergreen content

Learn more here:

breakglow.com