It's pretty entertaining watching well known, successful people try to use social media.
99% won't even try. They will just be "thought leaders" to their large followings. Occasionally dropping wisdom and ghosting with no interaction.
But occasionally someone tries...
But even when they do, they almost always carry a trump card with them.
The two most common in finance are: 1. Brow beating any naysayer with a laundry list of past successes. 2. Carrying themselves as super serious fiduciaries. Less common today, but was the old RIA playbook.
They want to sort of engage, but in a risk free way.
None on these tactics ever work. You will lose every time.
The only way that works is to occasionally get in the trenches and trade blows with the trolls, on equal ground.