I just don’t get the allure of talking over peoples heads. The brownie points that come with it mean nothing to me. I like populist language that just hits you in the gut. It won’t win you elite praise but it reaches a mass audience, which is more useful imo.
https://twitter.com/owillis/status/1459532139884646400
He’s not as gifted a communicator as Obama but the stuff people like most about Biden is when he sounds like Uncle Joey sitting on the barcalounger with the patched up arms. There’s a reason.
There’s also this thought sometimes, I think, cause Bush and Trump were so stupid, the counterweight is we have to overcompensate by sounding extra smart. I’m not saying we should be dumb, but say smart things in a simple way so everyone gets it.
One response I see sometimes is the lamentation that the public isn’t smart enough. Well, aside from that being condescending, the onus is still on you to communicate to them. “You’re just it smart enough to see how awesome I am” is no good in communications.
Imagine if the sales team at Coke said “the public just isn’t smart enough to pick us”? No, you get down in the muck. Your job is to move units of Coke and there is no stone you’d leave unturned.
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